Mac Design Cases
Designers behind the work
Designers and creative leads credited on Mac projects in press coverage.
Designers and creative leads credited on Mac projects in press coverage.
Director Zev Deans has created a frenetic, handmade music video for Machine Girl’s track 'Dread Architect'. The project, informed by anime and anti-AI themes, combines stop motion, miniatures, and live action to deliver a chaotic, maximalist visual experience. Collaborating closely with Machine Girl’s Matthew Stephenson, Deans emphasizes human craft as a counterpoint to AI-driven production.
Pentagram, led by partner Natasha Jen, rebranded the nutrition app MacroFactor with a concept called 'Inspired Science,' balancing precision and empathy. The new identity features a custom variable typeface, MacroSans, developed with Reset Type Studio, and a comprehensive icon and illustration system. The rebrand translates MacroFactor’s scientific credibility into a dynamic, human-centered visual language.
The article profiles Martha, a Montreal-based design studio founded by Guillaume Lavallée and Ariane Leblanc in 2024. Built on friendship and a shared appreciation for typography, the studio has quickly developed brand identities for clients across industries including tech, fashion, and non-profits. The piece highlights Martha’s human-centered approach to branding and its growing presence in the design scene.
The article celebrates 40 years of Nintendo’s Super Mario Bros., exploring how Shigeru Miyamoto’s design philosophy and Nintendo’s craft-first, player-centric approach have kept the franchise relevant and beloved. It highlights the creative evolution of Mario’s world, from 2D side-scrollers to open 3D sandboxes, and its influence across gaming and popular culture. Interviews with designers and academics underscore the enduring design principles behind Mario’s success.
Creative Boom’s July 2025 roundup spotlights new typefaces and foundry launches from studios including D8, Brand Brothers, and Fontwerk. The article highlights six notable font releases—Lost, Tausend, RT Lately, Bus Sign, Karel, and SLTF Rigale—showcasing trends in experimental and heritage-inspired typography. It also notes the rise of new foundries and tools like Fonts Ninja that are shaping how designers discover and use type.
Creative Boom profiles We Three Club’s new book '2 or 3 Colours', a retrospective celebrating 15 years of the Cambridgeshire studio’s screen-printed gig posters. Founders Christopher and Alex White reflect on their DIY beginnings, collaborations with major bands, and the tactile artistry of limited-colour printing. The book marks both a milestone and a new chapter for the studio.
The article highlights DEMO Festival 2025, a global motion design event founded by Studio Dumbar/DEPT®, showcasing the work of over 350 designers across 15 cities. The festival transforms public screens into a 24-hour exhibition of experimental motion design, emphasizing community, creativity, and non-commercial exploration. Creative director Liza Enebeis reflects on the festival’s growth and its role in uniting the international motion design community.
