BP&O features Earthling Studio’s rebrand for wine company Nice, emphasizing a bold yet refined identity that retains its signature pink while introducing new colors and typography. The project spans strategy, packaging, and tone of voice, positioning Nice as a confident, modern wine brand. Emily Gosling praises the design’s balance of fun and sophistication, aligning with Nice’s millennial audience.
The Brand Identity’s feature explores Caserne’s rebrand of Quebec health food retailer Avril, created in collaboration with Studio 15%. The new identity transforms Avril’s existing growth symbol into a modular system, supported by vibrant colors, bold illustrations, and approachable typography. The result reframes health food branding as accessible and joyful rather than austere or intimidating.
