Rts Design Cases
Designers behind the work
Designers and creative leads credited on Rts projects in press coverage.
Designers and creative leads credited on Rts projects in press coverage.
UnderConsideration’s Brand New reviewed Upstatement’s rebrand for Marathon Sports, a running retailer. The new identity introduces a fresh logo and visual system featuring sans and slab serif typography and a bright yellow palette. The article highlights the design update as a modern refresh for the brand.
The article profiles Instrument, a Portland-based design and technology studio, highlighting its integration of creativity and technical innovation. Chief Creative Officer Nishat Akhtar discusses the agency’s 20-year history, its approach to AI as a creative tool, and its recent repositioning of Electronic Arts to expand beyond gaming into entertainment branding.
UnderConsideration’s Brand New briefly featured a new logo and identity for Unrivaled Sports, designed by Itch Projects. The post highlights the rebrand’s use of bold sans serif typography, extended letterforms, and a red-and-blue color palette inspired by sports iconography.
BOND created a dynamic, participatory brand identity for the LAB Institute of Design and Fine Arts in Lahti, Finland. The rebrand centers on the idea of continuous transformation, featuring a living logo, custom typeface, and digital tools that allow students to reshape the identity themselves. The system balances flexibility with structure, using a restrained color palette and student-generated photography to express authenticity and creativity.
PRINT Magazine’s article by Amelia Nash explores designer Martin Grasser’s rebrand of EssentiallySports, a major U.S. sports media outlet. The redesign replaces a fragmented, platform-first identity with a modular, headline-driven system that balances speed with long-term coherence. The piece argues that clarity and restraint can sustain recognition in a fast-moving digital media landscape.
Montreal-based studio Caserne created the 2025 identity for the Montreal Museum of Fine Arts’ Museum Ball, balancing elegance and exuberance through expressive typography, bold color contrasts, and tactile print design. Drawing conceptual inspiration from Kent Monkman’s exhibition, the identity merges calligraphic warmth with Swiss typographic precision. The project spans print, motion, and spatial applications, uniting institutional tradition with contemporary vibrancy.
The Dieline article by Charlotte Beach critiques Johnny Depp’s launch of his own Caribbean rum brand, Three Hearts Rum. The piece notes that Depp designed the bottle and branding himself, drawing inspiration from his tattoos and personal symbols, while the tone of the article is sharply critical of the celebrity’s self-indulgence.
BP&O features Bond’s bold new identity for LAB Institute of Design and Fine Arts in Finland. The rebrand introduces a dynamic, shape-shifting wordmark and custom typeface that embody the school’s philosophy of reform and transformation. The identity invites student participation through a digital tool that allows them to reshape the brand’s letterforms, supported by a minimal color palette and strong motion design.
