In their own words
We had to create something that made science feel human and celebratory, that focused on the wonderful change that a tool like that could help to promote.
The idea came from a utopian view of a world where diversity is a strength, not a compromise.
That makes the identity celebratory and joyful, as a tool for social change.
We were looking for some kind of mark making using elements from nature, to represent the life in the gardens that they create out of derelict spaces.
They are printed directly from leaves and flowers from such spaces. A selection of those prints became the family of symbols to represent the project.
Our studio is in the neighbourhood and we felt that it was our duty to contribute to this cause, and create something of memorable meaning.
Articles & interviews
- Top 20 graphic designers of 2026, as voted for by creatives
Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.
- Marina Willer, Lizzy Stewart, intranetgirl, Ollie Babajide Tikare: Tickets now available for April’s Nicer Tuesdays!
It’s Nice That announces the April 2026 edition of Nicer Tuesdays, taking place at EartH Hackney in London. The event will feature talks by Marina Willer, Lizzy Stewart, Intra, and Ollie Babajide Tikare, covering topics from human insight in design and illustrated novels to digital art and photographic storytelling. The evening celebrates experimentation, creativity, and cross-disciplinary practice in contemporary design and art.
- Pentagram designs identity for first-of-its kind gender equality mapping tool
Pentagram, led by partner Marina Willer, created the visual identity for the UK's first Gender Equality Index (GEIUK), a tool mapping gender inequalities at the local authority level. The design uses a patchwork, colour-blocked system inspired by data visualisation to celebrate diversity and inclusivity without gender coding. The identity aims to make complex data accessible and engaging while promoting social change.
- How Sthuthi Ramesh built All Around Design as a transcultural practice
The Brand Identity interviews designer Sthuthi Ramesh about launching her transcultural studio, All Around Design, after years of independent work and experience at major agencies. She discusses balancing motherhood and entrepreneurship, her philosophy of cultural fluidity in design, and her preference for human-centered, handcrafted creativity amid the rise of AI. The piece also highlights her work with major cultural institutions and her sustainable, collaborative studio model.
- Pentagram Highlights North Korean Women's Plight Through Design
Creative Boom reports on Pentagram’s campaign ‘UNSEEN’, led by Marina Willer, which uses design and portraiture to highlight the plight of North Korean women. The project combines photography, public installations, and exhibition design to symbolically address erasure and resilience through a red dot motif. Supported by several human rights organizations, the campaign demonstrates how design can responsibly amplify hidden stories.
- Pentagram Crafts Identity for Grow to Know Using Grenfell's Flora
Pentagram, led by partner Marina Willer, has created a new identity for the non-profit Grow to Know, founded by Tayshan Hayden-Smith in the aftermath of the Grenfell Tower tragedy. The identity uses cyanotype prints made from local plants to symbolize growth, healing, and community regeneration. The project reflects both the organization’s grassroots ethos and Pentagram’s commitment to meaningful, tactile design.
- OFFF Barcelona Marks 25th Year with Biggest Edition Yet
Creative Boom reports that OFFF Barcelona will celebrate its 25th anniversary in 2025 with its most ambitious edition yet, featuring a new brand identity by COLLINS. The festival will expand city-wide with public installations, workshops, and talks by leading creatives including DixonBaxi, Territory Studio, and Ines Alpha. The rebrand reflects OFFF’s evolution into a global hub for design and digital culture.
- Hotlist 2025: 25 Most Popular Design Studios Voted by Peers
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired design studios worldwide, as voted by industry peers. The article celebrates leading agencies such as Pentagram, PORTO ROCHA, Ragged Edge, and &Walsh for their innovative branding and design work across sectors from tech to fashion. It aims to inspire creatives by showcasing studios that are shaping contemporary design culture.
- New Logo & Brand Identity for Nordoff & Robbins by Pentagram
Pentagram’s London team led by Marina Willer created a new brand identity for music therapy charity Nordoff & Robbins. The rebrand introduces a soundwave-inspired logo, vibrant yet grounded color palette, and a new tone of voice to help the charity better connect with audiences and the wider music industry. The identity reflects the charity’s mission of connection and expression through music.
- The Edit: five projects including Pentagram’s identity system for the Shakespeare Theatre Company
The Brand Identity’s 'The Edit' highlights five global design projects, including Pentagram’s rebrand for the Shakespeare Theatre Company. Other featured works include EVERLAND’s artistic packaging for Danish juice brand Rebæl, a student-focused identity for Romania’s DIPLOMA Show, Grávita’s natural branding for The Beemine Lab, and a refined identity for New York coaching studio Sanctuary. Each project showcases distinct visual languages and typographic choices reflecting contemporary branding trends.
- Samar Maakaroun on her creative ethos and multicultural and multilingual practice, Right to Left
The Brand Identity interviews designer Samar Maakaroun about her London-based studio Right to Left, which focuses on bilingual and multicultural design. She discusses her career path from Lebanon to Europe, her experiences at Apple and Pentagram, and the founding of her studio rooted in cross-cultural collaboration. The conversation also explores her project Type Map, which examines the nuances of language and design across scripts.
- The Designers: Two Times Elliott’s Marion Bisserier on travel, learning and collaboration
This interview with designer Marion Bisserier of Two Times Elliott explores her journey through various European studios, her passion for type design, and her reflections on collaboration and learning. She discusses her self-initiated 'Good Girl' typeface project addressing female underrepresentation in design, and her belief in proactive creativity and balanced work habits.