Hymn

The Brand Identity · Feb 3, 2025

Hymn has reimagined the brand identity for RTS Tataki, a youth-focused digital media platform under Swiss broadcaster RTS. The Lausanne-based studio developed a typographic system built on counterforms and negative space, creating a dynamic visual language that connects Tataki to its parent brand while maintaining its youthful, streetwear-inspired energy. The rebrand includes a custom version of RTS Neue, bold geometric shapes, and a flexible design system adaptable across print, motion, and social media.

The Brand Identity · Nov 7, 2024

Design studio Hymn developed a new brand identity for Annecy-based architecture firm BBAU, led by Benjamin Blanc. The rebrand features a minimalist black-and-white palette, a stacked double-B monogram, and the variable typeface Crystal by newglyph. The identity extends across print and digital applications, incorporating motion and 3D elements to reflect BBAU’s architectural ethos.

The Brand Identity · May 15, 2024

Hymn has rebranded the Swiss Museum of Games with a modular, Tetris-inspired identity that reflects the spirit of play across both static and dynamic applications. The flexible system uses geometric blocks and the Ease typeface by Studio Feixen to balance timelessness with a playful tone. The rebrand positions the museum as a forward-thinking cultural institution embracing both traditional and digital gaming heritage.

The Brand Identity · May 2, 2024

The article highlights seven contemporary brand identities within the transport sector, showcasing how design studios like Parker, Studio South, and Mirage are shaping the visual language of mobility. Each project—from electric scooters to delivery services—demonstrates how clarity, sustainability, and innovation define modern transport branding.

The Brand Identity · Sep 26, 2023

Lausanne-based studio Hymn has rebranded Swiss public broadcaster RTS with a unified and flexible identity system. The redesign introduces a custom variable typeface, RTS Neue, developed with typographer Ian Party of newglyph, and a refreshed colour palette rooted in Swiss red. The project also includes motion and audio elements by composer SANDOR, reinforcing RTS’s modernised presence across broadcast and digital platforms.

The Brand Identity · Feb 3, 2022

Lausanne-based studio Hymn created a kinetic brand identity for Swiss therapy centre AudioVitality, inspired by sound waves and technological symbols. The identity features a wave-like logo, 3D-rendered soundwave motifs, and a vibrant color palette balanced by Aeonik Pro typography. The project visually expresses the centre’s innovative use of low-frequency sound therapy.