Phi Design Cases
Designers behind the work
Designers and creative leads credited on Phi projects in press coverage.
Designers and creative leads credited on Phi projects in press coverage.
The article profiles Brussels-based design duo Bravas Graphix, composed of Paul Peyrolle and Jules Rousselet, known for their punk-inspired, collage-heavy posters and zines. Their work merges academic composition with spontaneous, bootleg aesthetics, using analogue techniques like cutting, scanning, and acetone transfers to resist digital uniformity. The duo’s vibrant, rebellious style celebrates remix culture and anti-corporate visual expression.
Creative Boom’s 2026 roundup highlights 15 mural illustrators from around the world who are redefining public art through colour, scale, and community engagement. The feature showcases artists such as Judith Mayer, Freddie Denton, and Elin Matilda Andersson, exploring how murals can transform spaces and connect people. The article celebrates creativity, activism, and the growing opportunities for illustrators to work at large scale.
The Brand Identity interviews Sicilian studio GG−OFFICE, founded by Enrico Gisana and Francesca Giampiccolo, about their analogue–digital design process and philosophy of intentional, adaptive identity design. They discuss how Sicily’s cultural richness and dysfunction shape their work, their side project GG-RUGS, and their approach to creating flexible, non-formulaic branding. The conversation highlights their project Sapphire Jaguar as an example of their experimental, client-collaborative method.
PRINT Magazine’s DesignThinkers Podcast features Finnish designer Emmi Salonen discussing her book 'The Creative Wellbeing Handbook' and the importance of sustainable creative practices. Hosted by RGD President Nicola Hamilton, the episode explores burnout, slowness, and maintaining joy in design work. It highlights Salonen’s thoughtful approach to design systems and creative balance.
The Brand Identity’s feature, presented by Frontify, explores Gretel’s rebrand of the Philadelphia Art Museum. The project modernises the institution’s identity while embracing Philadelphia’s vernacular culture, culminating in a redrawn griffin logo and custom Fairmount Serif typeface. The collaboration highlights strategic alignment, cultural immersion, and a shared ambition to make the museum more accessible and locally resonant.
BP&O’s Emily Gosling reviews Gretel’s new identity for the Philadelphia Museum of Art, which reimagines institutional branding through a multi-typeface system and city-inspired design language. The project includes a custom typeface, Fairmount Serif, developed with Ryan Bugden, and revives the museum’s historic Griffin emblem. The rebrand positions the museum as open, inclusive, and deeply connected to Philadelphia’s cultural fabric.
The article profiles BIEN, a Los Angeles-based motion studio, and its Inclusive Motion Design (InMoDe™) methodology focused on authentic representation in animation. Co-founders Ricardo Roberts and Hung Le discuss their inclusive process, which involves diverse teams and audience feedback to avoid tokenism. A highlight project includes an illustration toolkit for the International Paralympic Committee, showcasing BIEN’s commitment to normalising diversity in visual storytelling.
Creative Boom reports on the winners of the World Illustration Awards 2025, organised by the Association of Illustrators and the Directory of Illustration. The awards celebrate global talent across categories from animation to packaging, highlighting themes of identity, culture, and innovation. Overall winners include Chu-Chieh Lee for her film 'Minus Plus Multiply' and Léane Ruggli for her 'Ready to Drink Cocktail Cans' project.