Lego Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Lego projects in press coverage.
News & interviews
- How to survive, thrive and go again in animation, with Animade
Creative Boom · Apr 14, 2026 · Interview
Creative Boom’s feature on Animade marks the London animation studio’s 16th anniversary, exploring how its founders Ed Barrett, Tom Judd, and Jen Judd have sustained and evolved the company through industry challenges. The article highlights Animade’s refreshed branding, its focus on character-driven motion, and its enduring relationships with major tech clients like Apple, Meta, Google, and LEGO. It also shares insights on resilience, collaboration, and adapting to new animation technologies and formats.
- "Dolly Parton's Lessons on Brand Authenticity and Clarity"
Creative Boom · Oct 22, 2025
In this guest article for Creative Boom, Jamie Williams of isobel draws parallels between Dolly Parton's self-assured persona and how brands can achieve clarity and authenticity through a 'brand reset'. Using examples like LEGO, Oatly, and Old Spice, Williams argues that rediscovering a brand’s core truth leads to long-term success. The piece promotes isobel’s event 'The Power of a Brand Reset', exploring how businesses can evolve their brand stories with purpose.
isobelLEGOOatlybranding - TIME, LEGO Celebrate 10 World-Changing Young Girls
Creative Boom · Aug 15, 2025
TIME and LEGO have partnered for the first-ever Girls of the Year list, celebrating ten young women aged 12–17 who are making a global impact. The collaboration is part of LEGO’s 'She Built That' campaign, which aims to challenge gender stereotypes and inspire girls to see themselves as builders and innovators. The initiative highlights stories of young leaders tackling issues from homelessness to climate change.
TIMELEGO Groupadvertising - Loughborough's BA Shapes Future Graphic Design Leaders
Creative Boom · Jan 30, 2025
The article highlights how Loughborough University's BA (Hons) Graphic Design programme has produced numerous industry leaders across design, illustration, and creative direction. It profiles successful alumni such as Rory Cowan, Luke Pearson, Rachel Wells, and Caroline Paris, showcasing the course’s emphasis on practical skills, creative exploration, and industry connections. The piece positions Loughborough as a top destination for aspiring designers seeking a strong foundation and career success.
- Free solo: how embracing autonomy allowed Charmie Shah to explore the breadth of her creativity
The Brand Identity · Jul 11, 2024 · Interview
The Brand Identity interviews designer and creative director Charmie Shah about her journey from Mumbai to New York and her transition from agency life to freelancing. She discusses her experiences working with major brands like Adobe, Google, and Burger King, and reflects on the importance of autonomy, self-initiated projects, and celebrating creative milestones. The piece highlights her philosophy of exploration, storytelling, and balance in design practice.
- New Branding for LEGO by Interbrand & OLA
BP&O · Jun 13, 2024
BP&O’s feature by Emily Gosling explores LEGO’s new global brand identity created by Interbrand in collaboration with Our LEGO Agency and Colophon. The refreshed system consolidates over 20 sets of guidelines into a unified design language inspired by LEGO’s core product, introducing a modular ‘clutch system’ and a new custom typeface, LEGO Typewell. The update emphasizes consistency, playfulness, and simplicity across physical and digital touchpoints.
InterbrandOur LEGO Agency (OLA)ColophonLEGO Groupbranding