D&ad Design Cases
Designers behind the work
Designers and creative leads credited on D&ad projects in press coverage.
Designers and creative leads credited on D&ad projects in press coverage.
Sydney and Melbourne-based studio MAUD created the brand identity for Rare with Google, a platform promoting diversity and inclusion in the creative and tech industries. The identity subverts Google’s corporate branding with a punk-inspired aesthetic, using modified typefaces, inclusive iconography, and gritty imagery. The result balances corporate clarity with expressive activism.
London-based agency Soft Power designed the campaign for the 2020 D&AD New Blood Awards, celebrating 40 years of supporting emerging creative talent. The identity uses exposed grids and abstract shapes inspired by debate and opinion, referencing the festival’s bold visual language. Founder Hamish Gardner describes the project as a culturally relevant and expressive campaign bridging education and practice.
The Brand Identity interviews London-based studio The Beautiful Meme about their philosophy, evolution, and current projects. Founded by Tom Sharp and Ben Haworth, with Ross Fordham joining as Creative Director, the studio focuses on creating brand identities, campaigns, and cultural design work. They discuss their approach to experimentation, personal projects, and inspirations beyond graphic design.
