Lisa Smith
Multiple designers or career changes detected for this name. Profiles below are grouped by studio association.
At JKR
Creative Director
In their own words
We need to create something recognisable and memorable – something that stands out.
Lisa shares some hard truths about whether we can truly 'have it all' and what it takes to build a successful career — the late nights, sacrifices, and barriers that still need breaking.
Articles & interviews
- "Frontify and Studios Debate: Can Brand Flexibility Go Too Far?"
The article, part of The Brand Identity’s 'The Shift' series in collaboration with Frontify, explores the balance between fixed and flexible brand systems. Featuring insights from Studio Koseda, Snøhetta Design, and JKR, it examines how modern identities adapt across touchpoints while maintaining recognisability. The discussion highlights projects for RCA, Mozilla, and Recreate as examples of dynamic yet consistent branding.
- Podcast Episode 128: Lisa Smith on Video Games and Typography Tips
Episode 128 of The Spark podcast from Creative Boom highlights insights from Lisa Smith, global executive creative director at JKR, discussing women in design, cultural differences, and leadership. The episode also covers creative industry news, including marketing budget trends, cosy video games for mental health, and Bluesky’s rise. It features a book recommendation and practical typography advice for designers.
- "Podcast EP127: Lisa Smith on Design Industry Leadership and Challenges"
Creative Boom’s podcast episode features Lisa Smith, global executive creative director at JKR, discussing her career journey and leadership in the design industry. She reflects on major rebranding projects for Burger King, Mozilla, and Chobani, and shares insights on authenticity, community, and the realities of creative leadership. The conversation explores cultural differences in design and the challenges women face in senior roles.
- The Spark: Luigi Carnovale on Reinvention and Authenticity
Episode 126 of The Spark podcast from Creative Boom reflects on Luigi Carnovale’s insights into reinvention and authenticity in the creative industry. The episode also covers D&AD’s 2024 creative trends, Headspace’s AI chatbot Ebb, and highlights independent type foundries to watch in 2025. It concludes with a preview of an upcoming interview with Lisa Smith of JKR and a creative tip about embracing vulnerability.
At Jones Knowles Ritchie
Creative Director
In their own words
This isn't just about the award any more. It's about the joy of creating and sharing.
It's exciting to see so many brands and companies refreshing their identities.
Articles & interviews
- JKR and D&AD Unveil New Identity Celebrating Creative Motion
Jones Knowles Ritchie (JKR) has created a new identity and campaign for D&AD under the theme 'Drawn to Create'. The rebrand celebrates creativity as a magnetic force, featuring a custom typeface called Pencil Gothic developed with Studio DRAMA. The identity was brought to life at the D&AD Festival in London through immersive installations, motion design, and interactive experiences.
- "D&AD Awards 2025: Agencies Score Big; Three Win Top Honors"
Creative Boom reports on the 2025 D&AD Awards, where three Black Pencils were awarded to standout projects by W Conran Design, Iconoclast LA, and FCB New York. The article highlights the awards’ renewed focus on commercial impact, craftsmanship, and global participation, with Apple named Client of the Year and Koichiro Tanaka receiving the President’s Award. The event underscored a shift toward work that balances creativity with tangible business results.
- The Best in Packaging 2025
The Dieline announced the winners of its 2025 Awards, celebrating excellence in global packaging design. Mother Design’s work for Rollr won Best of Show, while Wedge and Nice People shared Studio of the Year honors. Established received the Editor’s Choice Award for its inclusive and accessible packaging for Tilt Beauty.