In their own words
From day one, this felt like a true collaboration. Together we set out to build a contemporary British grotesque that respected BBH’s heritage while giving it room to push forward.
Pencil Gothic gives the Pencil its voice.
We take pride in our research-driven approach.
We believe that every branding project should involve some element of custom type.
Articles & interviews
- BBH’s rebrand, typeface and “zag” glyphs convey its ethos through design
BBH has unveiled its first rebrand in 44 years, collaborating with Studio Drama to create a new visual identity centered around bespoke typefaces and 'zag' glyphs that reflect the agency’s ethos. The project includes motion design, 3D assets, and open-source typography that embody BBH’s heritage and forward-thinking spirit. The rebrand celebrates the agency’s founders while inviting others to 'zag' alongside them.
- JKR and D&AD Unveil New Identity Celebrating Creative Motion
Jones Knowles Ritchie (JKR) has created a new identity and campaign for D&AD under the theme 'Drawn to Create'. The rebrand celebrates creativity as a magnetic force, featuring a custom typeface called Pencil Gothic developed with Studio DRAMA. The identity was brought to life at the D&AD Festival in London through immersive installations, motion design, and interactive experiences.
- A new class of foundry: Studio DRAMA brings a fresh, brand-first perspective to custom type design
The interview with Studio DRAMA’s co-founders William Richardson and Chris Nott explores their evolution into a brand-first type foundry. They discuss their collaboration with JKR on the RSPCA rebrand, resulting in the custom typeface Wilberforce Sans, and their philosophy of integrating branding strategy with type design. The article highlights their research-driven process, collaborative ethos, and growing recognition in the design industry.