Herrström

STUDIO HERRSTRÖM is a Vienna-based global branding studio shaping brands in music, tech, and culture. Founded and led by Erik Herrström, former Brand Design Director at Spotify, and joined by Kara Griffin Cushman, the studio blends strategic insight with cultural fluency to craft bold, enduring identities. Their collaborations span Spotify, Discord, Back Market, Ray‑Ban Meta, and Sony Music, helping brands define their presence across industries. With over 100 industry awards and features in Forbes, Wired, and Billboard, STUDIO HERRSTRÖM continues to lead design at the intersection of creativity, technology, and cultural relevance.

https://www.studioherrstrom.com/

Vienna, Austria

22 Cases

Cases

• 2am Dm
• Brand Identity For 2am Dm
• Connection, Emotion, Nostalgia, Typography

• Aya Mai
• Visual Identity For Aya Mai
• Community, Expression, Geometry, Music, Typography

• Back Market
• Global Rebrand And Design System For Back Market
• Circularity, Collaboration, Motion, Pattern, Typography

• Discord
• Visual Identity And Design System For Discord
• Community, Engagement, Inclusivity, Motion, Storytelling

• Filmhub
• Brand Identity Redesign For Filmhub
• Framework, Funding, Palette, Symbol, Typography, Website

• Influur
• Brand Identity For Influur Creator Marketplace
• Collaboration, Creator, E-commerce, Growth

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