Herrström

STUDIO HERRSTRÖM is a Vienna-based global branding studio shaping brands in music, tech, and culture. Founded and led by Erik Herrström, former Brand Design Director at Spotify, and joined by Kara Griffin Cushman, the studio blends strategic insight with cultural fluency to craft bold, enduring identities. Their collaborations span Spotify, Discord, Back Market, Ray‑Ban Meta, and Sony Music, helping brands define their presence across industries. With over 100 industry awards and features in Forbes, Wired, and Billboard, STUDIO HERRSTRÖM continues to lead design at the intersection of creativity, technology, and cultural relevance.

https://www.studioherrstrom.com/

Vienna, Austria

22 Cases

Cases

• Aya Mai
• Visual Identity For A Contemporary Music Artist
• Community, Expression, Geometry, Music, Typography

• Back Market
• Visual Identity Development For A Sustainable Tech Company
• Circularity, Collaboration, Motion, Pattern, Typography

• Discord
• Visual Identity And Design System For A Community Platform
• Community, Engagement, Inclusivity, Motion, Storytelling

• Filmhub
• Brand Identity And Design System For A Global Film Distributor
• Framework, Funding, Palette, Symbol, Typography, Website

• Influur
• Brand Identity Development For A Creator Marketplace
• Collaboration, Creator, E-commerce, Growth

• Meta Quest
• Immersive Gaming Experience For A Leading Entertainment Company
• Engagement, Experience, Gaming, Immersion, Narrative

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