Herrström

Creative Boom · Mar 24, 2025

Creative Boom’s insight article by Andrew Vucko explores how motion design has become an essential component of modern brand identity. Drawing on examples from Back Market, Google Cloud, and Canva, Vucko explains how motion transforms static branding into dynamic, expressive systems that connect emotionally with audiences. The piece outlines strategic principles for integrating motion into brand ecosystems and anticipates its growing importance with emerging technologies like AR and spatial computing.

The Brand Identity · Dec 13, 2024

The article celebrates the success of POV Budapest, a new design conference organized by CM.SUPPLY and COMET. Featuring talks from leading studios like Pentagram, Koto, Ragged Edge, and Dinamo, the event drew an international audience and fostered community and creative exchange. The Brand Identity, as strategic media partner, highlights the event’s polished debut and plans for a larger 2025 edition.

Creative Boom · Dec 2, 2024

Creative Boom’s article by Tom May offers practical advice for creative professionals on how to effectively wrap up work before the festive holidays. Drawing on insights from designers and studio founders, it covers prioritisation, client communication, automation, digital organisation, and self-care. The piece encourages a balanced approach to year-end work to ensure a restful and productive start to the new year.

The Brand Identity · Oct 29, 2024

Studio Herrström developed a vibrant new brand identity for Miami-based influencer platform Influur, emphasizing its dual audience of creators and brands. The rebrand centers on a bold orange palette, expressive typography, and adaptable motion elements that reflect Influur’s dynamic marketplace. The design balances credibility and creativity through a dual-typeface system and symbolic shapes inspired by the logotype.

The Brand Identity · Aug 14, 2024

Back Market partnered with Studio Herrström and motion studio Vucko to refresh its brand identity, emphasizing circularity and attitude. The rebrand refines the wordmark, introduces a motion-led system inspired by circular tech, and incorporates Duplet Open type and new illustrations. The result is a flexible, expressive identity that reflects Back Market’s sustainable and innovative ethos.

The Brand Identity · Aug 9, 2024 · Interview

The Brand Identity interviews PORTO ROCHA founders Leo Porto and Felipe Rocha ahead of their talk at POV Budapest, coinciding with the studio’s fifth anniversary. They reflect on the studio’s growth, challenges, and values while preparing to share insights from their journey as Latin and queer immigrants in the design industry. The conversation touches on their evolving practice, global expansion, and upcoming presentation featuring a new studio reel with music by Deekapz.

The Brand Identity · Dec 1, 2023

The Brand Identity’s article by Poppy Thaxter highlights eight dynamic branding and identity projects within the music industry. Featuring studios such as Josephmark, Explorers Club, and Only, the roundup explores how design captures sound, movement, and energy across diverse music-related brands. It showcases a range of aesthetics, from bold and colourful to vintage and playful expressions.

The Brand Identity · Nov 3, 2023 · Interview

The Brand Identity interviews Studio Herrström’s founders Erik Herrström and Lukas Haider about their music-focused design philosophy. The Vienna-based studio discusses its evolution, international client base, and projects for artists and labels such as Sony Music and TAU. They emphasize the emotional connection between branding and music, highlighting projects like the Stage app identity and the SPEKTRUM series for TAU.

SEESAW · Sep 19, 2023

SEESAW features Studio Herrström, a design studio specializing in brand identity, campaigns, and activations. The profile highlights the studio’s focus on transforming brands and notes the use of the Neue Montreal typeface on its website.

The Brand Identity · Jul 12, 2023

The article, part of The Brand Identity’s 'The Edit' series, highlights five recent design projects. These include Studio Albin Holmqvist’s refreshed identity for Spotify’s RapCaviar, Most Studios’ rebrand for Nimly, Lucía and Beatriz Peralta’s identity for Las Margaritas, Illán Vega Pablo’s branding for Navlandis, and Studio Herrström’s work for the Stage app. Each project showcases distinct visual strategies across music, tech, hospitality, and logistics industries.

The Brand Identity · Jun 8, 2022

The Brand Identity’s 'The Edit' highlights five design projects from studios including Manual, Moment, Covers, HATO, and Erik Herrström. Featured works range from Manual’s identity for the Eames Institute to HATO’s branding for DELLI and Covers’ interactive installation in North Wales. The roundup showcases diverse approaches to branding, typography, and material use across industries from culture to technology.