"STUDIO HERRSTRÖM Grows: From Freelancer to 10-Person Team Redefining Culture"The Brand Identity · Jul 22, 2025 · Interview
The Brand Identity interviews Erik Herrström about the evolution of STUDIO HERRSTRÖM from a solo freelance practice into a 10-person studio redefining cultural and music branding. The conversation explores their rebrand, proprietary THE ECHO™ framework, and projects for Spotify, The Game Awards, and global artists. Herrström discusses scaling responsibly, implementing a four-day work week, and maintaining creative integrity while growing the studio.
