The Brand Identity interviews Studio Herrström’s founders Erik Herrström and Lukas Haider about their music-focused design philosophy. The Vienna-based studio discusses its evolution, international client base, and projects for artists and labels such as Sony Music and TAU. They emphasize the emotional connection between branding and music, highlighting projects like the Stage app identity and the SPEKTRUM series for TAU.
The article, part of The Brand Identity’s 'The Edit' series, highlights five recent design projects. These include Studio Albin Holmqvist’s refreshed identity for Spotify’s RapCaviar, Most Studios’ rebrand for Nimly, Lucía and Beatriz Peralta’s identity for Las Margaritas, Illán Vega Pablo’s branding for Navlandis, and Studio Herrström’s work for the Stage app. Each project showcases distinct visual strategies across music, tech, hospitality, and logistics industries.
Studio Albin HolmqvistMost StudiosStudio HerrströmSpotify RapCaviarNimlybranding
