Graza Design Cases
1 case across 1 studio
News & interviews
- Should Designers Trade Work for Equity?
· Apr 13, 2026
Written by Chloe Cordover for The Dieline’s Shelf Life newsletter, this article explores whether designers should consider trading their creative work for equity in the brands they help build. It argues that branding and packaging have become central to business success, citing examples like Liquid Death, Graza, Rhode, and Poppi. The piece reflects on the evolving relationship between agencies and brands as design increasingly drives business value.
Liquid DeathGrazabranding - Graza Olive Oil by Gander
BP&O · Apr 6, 2023
BP&O’s article by Anna Marar reviews Gander’s branding for Graza, a Brooklyn-based olive oil brand founded by Andrew Benin. The identity combines playful illustrations, vibrant greens, and approachable copywriting to balance quality with accessibility. The squeezable plastic bottle design, while innovative, has sparked discussion around sustainability.