Graza Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Graza projects in press coverage.
News & interviews
- When Do Brand Extensions Stop Making Sense?
· Jun 8, 2026
Written by Chloe Cordover for The Dieline’s 'Shelf Life' newsletter, the article questions the logic behind recent brand extensions in the CPG space. It cites examples like Graza’s chips, David’s ice cream and cod, and Beyond Meat’s protein drink, suggesting that some brands may be expanding merely to stay relevant rather than to serve a coherent brand purpose.
GrazaDavidbranding - Should Designers Trade Work for Equity?
· Apr 13, 2026
Written by Chloe Cordover for The Dieline’s Shelf Life newsletter, this article explores whether designers should consider trading their creative work for equity in the brands they help build. It argues that branding and packaging have become central to business success, citing examples like Liquid Death, Graza, Rhode, and Poppi. The piece reflects on the evolving relationship between agencies and brands as design increasingly drives business value.
Liquid DeathGrazabranding - Ex-Squeeze Me, Did Graza Just Go Glass?
· Aug 7, 2025
The article announces Graza’s introduction of glass bottles for its Sizzle and Drizzle olive oils, expanding beyond its signature plastic squeeze bottles. The new packaging offers a sustainable, refillable, and light-protective alternative while maintaining the brand’s recognizable design. Co-founder Andrew Benin explains the move as a response to consumer demand for glass and a commitment to product quality and sustainability.
Grazapackaging - Graza Olive Oil by Gander
BP&O · Apr 6, 2023
BP&O’s article by Anna Marar reviews Gander’s branding for Graza, a Brooklyn-based olive oil brand founded by Andrew Benin. The identity combines playful illustrations, vibrant greens, and approachable copywriting to balance quality with accessibility. The squeezable plastic bottle design, while innovative, has sparked discussion around sustainability.