Ton Design Cases
Designers behind the work
Designers and creative leads credited on Ton projects in press coverage.
Designers and creative leads credited on Ton projects in press coverage.
Koto has refreshed the brand identity for The Norton Museum of Art in West Palm Beach, Florida, creating a system that balances heritage with modernity. The new identity centers on the idea of 'Where Art Meets Life', using archival elements, a refined wordmark, and a vibrant color palette inspired by Florida and the museum’s collection. The project emphasizes accessibility, warmth, and the museum’s dual role as both cultural institution and social space.
The Brand Identity profiles Erik Herrström’s debut book THE ECHO, a 218-page guide challenging Pinterest-led design and advocating for deeper cultural research in branding. Designed by STUDIO HERRSTRÖM with illustrations by Matouš Marťák, the book combines editorial design, interviews, and case studies from music and culture. It reflects Herrström’s philosophy of direction over speed and encourages designers to move beyond aesthetic alignment.
UnderConsideration’s Brand New features Koto’s redesign of the Norton Museum of Art’s visual identity. The project introduces a refined serif wordmark and seal-inspired logo, reflecting the institution’s cultural stature and modern direction. The article briefly notes the rebrand within the context of museum and cultural branding.
The Northern Block is rebuilding its typeface library through the Next Series, reengineering its core families like Loew, Lintel, and Nurom for global, multiscript use. The project involves international collaborators and advanced interpolation systems to improve readability and consistency across scripts and sizes. The initiative reflects the foundry’s commitment to cultural authenticity and technical precision in contemporary type design.
Koto has rebranded the Norton Museum of Art in West Palm Beach with a new identity centered on the idea 'Where Art Meets Life'. Drawing from the museum’s archives, architecture, and community, the rebrand revives historical elements like the Diana Seal and introduces a warm, inclusive voice and vibrant color palette. The result balances institutional gravitas with the everyday life and energy of the museum’s visitors.
Boston Beer Company has relaunched its Lytt brand, shifting from organic hard teas to a flavored malt beverage line. The refresh includes a new logo and packaging that replaces aluminum cans with lightbulb-shaped plastic bottles, evoking a playful, novelty-driven aesthetic. The article briefly notes the sustainability trade-offs between aluminum, glass, and plastic packaging.
UnderConsideration’s Brand New briefly announced Brighton’s new city rebrand titled “Keep Calm and Brighton.” The post links to the project but provides no visual or descriptive details, serving as a short news mention rather than a full review.
