Designers and creative leads credited on Raazi Tea projects in press coverage.
Creative Boom features Montreal-based studio Wedge’s brand identity for Raazi Tea, a new tea company founded by Arjun Narayen. The identity centers on the concept of 'Slow the Now,' using Indian block printing, a deep red palette, and tactile, sustainable packaging to evoke ritual and mindfulness. The project blends cultural heritage with modern design sensibilities for an American audience.