Creative Director
We believe great design should be accessible to everyone. At our scale, that means creating something that works clearly and intuitively across thousands of individual items, so customers can find what matters, faster. We’ve built a system that does exactly that—bringing consistency, clarity, and a sense of discovery to every shelf.
The article announces the winners of the 2025 DIELINE Awards, one of the world’s largest packaging design competitions. Rollr by Mother Design won Best of Show for its sustainable refillable deodorant packaging, while Wedge and Nice People shared Studio of the Year honors. The piece highlights trends like sustainability, inclusivity, and innovative material use across global packaging design.
Walmart has unveiled a major rebrand of its Great Value private label, emphasizing accessibility, clarity, and consistency across thousands of products. The redesign introduces a refined typographic logo, a bolder blue color palette, and a cohesive system for packaging and information hierarchy. The update signals Walmart’s commitment to elevating private label design standards in the retail sector.
The Dieline announced the winners of its 2025 Awards, celebrating excellence in global packaging design. Mother Design’s work for Rollr won Best of Show, while Wedge and Nice People shared Studio of the Year honors. Established received the Editor’s Choice Award for its inclusive and accessible packaging for Tilt Beauty.