Brand Identity And Packaging For Raazi Tea

Wedge created a thoughtful brand identity and packaging system for Raazi Tea, centered around the concept of 'Slow The Now.' Drawing from Indian heritage, the design integrates rich patterns, handcrafted details, and a signature red inspired by traditional textiles to evoke a sense of ritual and mindfulness. The result is a comforting and intentional brand world that transforms tea drinking into a moment of presence.