Pepsico Design Cases
8 cases across 5 studios
Designers behind the work
Designers and creative leads credited on Pepsico projects in press coverage.
News & interviews
- Milan Design Week: Samsung's Mauro Porcini says love is the most powerful word in design
Creative Boom · Apr 23, 2026 · Interview
At Milan Design Week 2026, Samsung’s chief design officer Mauro Porcini discussed his philosophy that 'design is an act of love'. The article explores Porcini’s career from 3M and PepsiCo to Samsung, his human-centered approach to design, and his belief that emotional connection and diversity of expression are central to innovation. The piece also highlights Samsung’s 'Design is an Act of Love' exhibition, which showcased AI-driven, sensory experiences emphasizing empathy and individuality.
- Pum Lefebure on Design, Creativity, and AI’s Future
· Apr 13, 2026 · Interview
This episode of Design Matters, hosted by Debbie Millman, features Pum Lefebure, co-founder and chief creative officer of Design Army. Lefebure discusses her creative journey from Bangkok to Washington, DC, her philosophy on design as a language, and her perspective on how AI is reshaping creativity and human value in the design industry.
- Tostitos Debuts New Logo and Packaging by Pearlfisher
· Apr 6, 2026
UnderConsideration’s Brand New briefly notes Tostitos’ new logo and packaging design created by Pearlfisher. The update represents a rebrand for the PepsiCo-owned snack brand, with before-and-after visuals shown for subscribers. The article is categorized under consumer products and packaging.
- 15 fresh mural illustrators to inspire you in 2026
Creative Boom · Apr 1, 2026
Creative Boom’s 2026 roundup highlights 15 mural illustrators from around the world who are redefining public art through colour, scale, and community engagement. The feature showcases artists such as Judith Mayer, Freddie Denton, and Elin Matilda Andersson, exploring how murals can transform spaces and connect people. The article celebrates creativity, activism, and the growing opportunities for illustrators to work at large scale.
- Afters
Creative Boom · Mar 30, 2026
Creative Boom profiles Greek illustrator Alexis Marcou and his personal project 'Afters', a series of digitally rendered drawings that merge dessert imagery with scenes of human conflict. The work reinterprets Delft ceramic patterns to explore themes of indulgence, destruction, and the human psyche. The article also details Marcou’s process, tools, and reflections on moving from commercial sports illustration to more conceptual personal work.
- Pepsi's Revolutionary Campaign: Future of Advertising?
Creative Boom · Aug 11, 2025
Creative Boom reports on Pepsi MAX's 'Bring Out The Flavour' campaign, a landmark co-creation initiative where creators Emma Johnson, Formz, and Luke Vernon were given creative control to produce authentic, audience-driven content. The campaign blends traditional advertising with creator-led storytelling and experiential activations, signaling a shift toward more collaborative and authentic brand marketing.
Pepsi MAXPepsiCoadvertising - Jess Dimcevski Discusses Bridging Pay Gaps in Creativity
Creative Boom · Jul 17, 2025 · Interview
Creative Boom interviews Jess Dimcevski, founder and creative director of Blurr Bureau, about navigating pay gaps, valuing creative work, and building a financially sustainable studio. She discusses gender disparities in funding, the importance of financial planning, and how her agency balances meaningful work with profitability. The conversation highlights transparency, mentorship, and sustainable growth as key principles for creative business success.