Pto Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Pto projects in press coverage.
News & interviews
- Saint-Urbain Redesigns Gaptooth Soda Logo and Packaging
· Apr 23, 2026
UnderConsideration’s Brand New briefly highlights Saint-Urbain’s redesign of the logo and packaging for Gaptooth Soda. The project features hand-drawn, illustrated elements that emphasize a playful and approachable identity for the beverage brand.
Saint-UrbainGaptooth Sodapackaging - Gaptooth Soda by Saint Urbain
BP&O · Apr 23, 2026
BP&O’s Emily Gosling reviews Saint Urbain’s brand identity for Toronto-based Gaptooth Soda, a botanical soda brand celebrating imperfection. The identity uses hand-drawn typography, asymmetrical compositions, and bright colors to reflect the founder’s gap-toothed smile and the brand’s ethos of individuality. Saint Urbain handled naming, strategy, packaging, and visual design across multiple touchpoints.
- Philippa Coules illustrates the outfits she wishes she owned
Creative Boom · Apr 21, 2026
Creative Boom profiles Oxford-raised illustrator Philippa Coules, who merges graphic design sensibilities with fashion and interior-inspired illustrations. Her digital works, often created on an iPad with textured pencil detailing, explore femininity, simplicity, and personal storytelling through everyday scenes and outfits she wishes she owned. The article highlights her journey from graphic design studies to a flourishing illustration career with clients like Brochu Walker and Apartment Therapy.
Brochu WalkerTiptoe Furnitureillustration - Five bicycles that are almost too gorgeous to ride
Creative Boom · Apr 15, 2026
Creative Boom’s Katy Cowan curates five beautifully designed bicycles in celebration of World Bicycle Day. The article highlights models from Quirk Cycles, Brompton, Moustache Bikes, VanMoof, and Veloe, emphasizing craftsmanship, innovation, and aesthetic appeal. Each bike represents a different approach to modern cycling, from handmade frames to advanced e-bike technology.
Quirk CyclesBromptonproduct - Accompany builds a world of orderly wonder for portfolio platform Summ
The Brand Identity · Apr 10, 2026
Sydney-based studio Accompany rebranded Crypto Tax Calculator as Summ, a new identity reflecting its evolution into a comprehensive crypto portfolio platform. The project includes a new name, visual and verbal systems, and an extensive illustration suite by Nico Brausch. The identity balances precision and warmth, using a vibrant violet palette, expressive typography, and motion to convey clarity and confidence in the fintech space.
AccompanySummCrypto Tax Calculatorbranding - Type designer Arthur Calame treats letters like “soft material to be sculpted”
It's Nice That · Jan 28, 2026
The article profiles Paris-based type designer Arthur Calame and his studio Calame.Bureau, exploring his tactile, craft-driven approach to typography. Drawing inspiration from everyday life and personal hobbies, Calame treats letters as sculptural forms, resulting in expressive typefaces like Maroni, Bobine, and Comptoir. His work spans cultural and commercial projects, blending human imperfection with digital precision.
Calame.BureauPile StudioMardi BleuComptoir des CotonniersCravanbranding - How Ashfall Studio moved Aptos beyond typical crypto aesthetics
The Brand Identity · Nov 14, 2025
Ashfall Studio rebranded blockchain company Aptos to move beyond stereotypical crypto aesthetics, creating a warm, human-centered identity that retains the brand’s recognizable wave symbol. The project refined typography, color, and motion systems within a modular framework, launched at the Aptos Experience in New York. Collaborating with Motto and Evil Martians, Ashfall delivered a scalable, flexible brand ecosystem that balances technical precision with human warmth.
- "Brompton Marks 50th Anniversary with Craftspeople Tribute Bike"
Creative Boom · Oct 2, 2025
Brompton celebrates its 50th anniversary with the limited-edition 1975 Edition bicycle, honouring the skilled brazers who handcraft each frame. The design features a Thermal Fade lacquer inspired by the brazing process and includes thoughtful accessories and commemorative details. The release aligns with Brompton’s new brand identity by Studio Blackburn, reinforcing the brand’s heritage and craftsmanship.
Studio BlackburnBromptonproduct_design - Studio Blackburn Revamps Brompton's Identity for 50th Anniversary
Creative Boom · Sep 23, 2025
Studio Blackburn created a new global identity for Brompton to celebrate its 50th anniversary, centered on the concept 'Life Unfolded'. The rebrand introduces a motion-led system inspired by the bike’s folding mechanism, a bespoke typeface, and a signature Klein blue color. The refreshed identity aims to unify Brompton’s global presence while maintaining its British heritage and cultural relevance.
Studio BlackburnBromptonbranding - Ashleigh Hansberger: Treat Brand as Leadership, Not Just Marketing
The Brand Identity · Jun 2, 2025 · Interview
The Brand Identity interviews Motto® Co-founder and COO Ashleigh Hansberger about the studio’s 20-year journey and its philosophy that brand should function as a leadership tool rather than a marketing exercise. Hansberger discusses how aligning brand and culture can drive clarity, cohesion, and growth, sharing insights from Motto®’s transformative rebrand for Goodnotes. The conversation explores leadership, strategy, and the evolving role of brand in shaping company direction.