Executive Creative Director · Founder
Names ranged from descriptive and representational to metaphorical, and even neologisms.
Arizona Flare is our headline font – a deliberate ‘zig’ against a sea of sans serifs found in the crypto and fintech category.
We’re feeling the start of an era of the invigorated – in Australia at least.
It’s been quite satisfying to get hands-on in digital design.
It was actually the not knowing which gave me the courage to leap.
Sydney-based studio Accompany rebranded Crypto Tax Calculator as Summ, a new identity reflecting its evolution into a comprehensive crypto portfolio platform. The project includes a new name, visual and verbal systems, and an extensive illustration suite by Nico Brausch. The identity balances precision and warmth, using a vibrant violet palette, expressive typography, and motion to convey clarity and confidence in the fintech space.
The Brand Identity interviews Linda Jukic, founder of Sydney-based studio Accompany, about adapting to change, maintaining creative focus, and evolving her practice since its founding in 2017. She discusses the studio’s shift toward digital design, flexible processes for startups, and the importance of focusing on their own creative path rather than comparing to others.