Founder
We set out to design an identity that's as intelligent, flexible and dynamic as the bike itself, giving Brompton's teams worldwide the tools and confidence to bring the brand to life.
The t-symbol suggests routes or crossing-points.
Studio Blackburn created a new global identity for Brompton to celebrate its 50th anniversary, centered on the concept 'Life Unfolded'. The rebrand introduces a motion-led system inspired by the bike’s folding mechanism, a bespoke typeface, and a signature Klein blue color. The refreshed identity aims to unify Brompton’s global presence while maintaining its British heritage and cultural relevance.
The Brand Identity interviews Paul Blackburn, founder of Studio Blackburn, about the studio’s evolution, design philosophy, and notable branding projects including Trainline, Positive News, and UCL School of Management. Blackburn discusses the studio’s modernist approach, collaborative processes, and influences from designers like Wim Crouwel, Otl Aicher, and Kenya Hara. The conversation highlights Studio Blackburn’s focus on clarity, typographic precision, and meaningful simplicity in branding.