In their own words
Ivo is not positioning itself as another AI tool or a traditional CLM. They are pioneering ‘Contract Intelligence,’ reframing contracts from static documents into dynamic sources of business intelligence.
Once this big idea was defined, we developed verbal and visual work in lockstep so they complemented one another very well.
Myriam’s work carries a refined, editorial quality that aligns naturally with the expectations of a legal audience, while still feeling contemporary and expressive.
Ivo is not positioning itself as another AI tool or a traditional CLM. They are pioneering ‘Contract Intelligence,’ reframing contracts from static documents into dynamic sources of business intelligence.
Once this big idea was defined, we developed verbal and visual work in lockstep so they complemented one another very well.
Myriam’s work carries a refined, editorial quality that aligns naturally with the expectations of a legal audience, while still feeling contemporary and expressive.
Expression without meaning is not sustainable.
We have more creative power than ever. But less creative meaning.
We started Motto® Supply because we kept hearing the same thing: 'We can’t afford Motto®, but we need Motto’s thinking.'
Workbooks are interactive by design, and they don’t just tell you what to do, they invite you into the process.
Articles & interviews
- Motto® rebrands Ivo around ‘Intelligence by Design’ for legal tech
Motto® rebranded legal tech company Ivo around the idea of ‘Intelligence by Design,’ repositioning it as a leader in contract intelligence rather than automation. The new identity combines editorial typography, warm colors, and expressive illustration by Myriam Wares to balance precision and humanity. The rebrand extends across logo, website, motion, and verbal identity, reflecting Ivo’s maturity and enterprise focus.
- Motto® carefully crafts Ivo’s brand around ‘Intelligence by Design’
Motto® developed a comprehensive rebrand for legal tech platform Ivo, centering on the strategic idea ‘Intelligence by Design.’ The project repositions Ivo as a pioneer of ‘Contract Intelligence,’ combining editorial typography, warm color palettes, and expressive illustration by Myriam Wares. The identity balances structure and humanity, extending across logo, website, motion, and verbal systems.
- Inside the Future of Brand 2026 report with Motto’s co-founders
The Brand Identity interviews Motto co-founders Sunny Bonnell and Ashleigh Hansberger about their twentieth-anniversary publication, the 'Future of Brand 2026' report. The conversation explores how brand strategy has evolved from visual expression to an operating system for business, emphasizing meaning, alignment, and the role of AI as infrastructure. The report has gained significant traction among global leaders seeking clarity in a rapidly changing landscape.
- Motto Launches Workbooks to Democratize Brand Strategy
The Brand Identity interviews Motto co-founder and CEO Sunny Bonnell about Motto Supply, a new initiative offering interactive digital workbooks that distil the agency’s brand strategy frameworks for entrepreneurs and small teams. The project aims to democratise access to high-level brand thinking through self-guided, actionable tools. Bonnell discusses the creative process, challenges of simplification, and the positive global reception of the workbooks.
- Ashleigh Hansberger: Treat Brand as Leadership, Not Just Marketing
The Brand Identity interviews Motto® Co-founder and COO Ashleigh Hansberger about the studio’s 20-year journey and its philosophy that brand should function as a leadership tool rather than a marketing exercise. Hansberger discusses how aligning brand and culture can drive clarity, cohesion, and growth, sharing insights from Motto®’s transformative rebrand for Goodnotes. The conversation explores leadership, strategy, and the evolving role of brand in shaping company direction.
- Sunny Bonnell Discusses Branding Insights and Motto's Success
The Brand Identity interviews Motto co-founder and CEO Sunny Bonnell about the agency’s evolution, philosophy, and recent successes. Bonnell discusses Motto’s focus on visionary leadership, its Idea Worth Rallying Around® framework, and major projects for clients like Andela, Goodnotes, and Colliers. The conversation highlights Motto’s strategic approach to brand building, culture, and leadership alignment as it enters 2025.
- Creative Leaders Outline Plans for 2025
Creative Boom’s feature by Tom May surveys global design leaders about their strategies for 2025. The piece highlights how studios plan to adapt to economic challenges, integrate AI, focus on purpose-driven work, and improve internal culture. The overall tone is cautiously optimistic, emphasizing flexibility, learning, and sustainable creative practices.
- Studios Adapt to New Client Demands
Creative Boom’s feature by Tom May explores how design studios are adapting to shifting client expectations in 2024. Through interviews with leaders from agencies such as Motto, SomeOne, and Wolff Olins, the article highlights trends toward integrated services, faster delivery, data-backed creativity, and AI adoption. It paints an optimistic picture of a more collaborative, strategic relationship between studios and clients.
- "Design Studios Share Exciting Trends for 2025"
Creative Boom’s feature by Tom May gathers insights from leading design studios about what excites them for 2025. Themes include sustainability, AI as a creative enabler, motion design, mentorship, and a renewed focus on simplicity and experimentation. The article paints an optimistic picture of a design industry embracing purpose, innovation, and human connection.
- Studios Face Major Challenges in 2025: Leaders Share Strategies
Creative Boom’s feature by Tom May explores the biggest challenges design studios will face in 2025, from AI disruption and client pressures to talent retention and market saturation. Leaders from studios like SomeOne, Red Antler, and Motto share insights on staying relevant, balancing technology with creativity, and maintaining sustainable business practices. The article highlights adaptability, differentiation, and human creativity as key survival strategies for the coming year.
- Capturing that ‘a-ha’ moment: Motto unveils their whimsical rebrand for note-taking app Goodnotes
Motto has unveiled a whimsical and familiar rebrand for the note-taking app Goodnotes, coinciding with the launch of Goodnotes 6. The refreshed identity balances heritage with innovation, featuring the Roobert typeface, a teal-led colour palette, and the tagline ‘Feed Your Mind.’ The project emphasizes creativity, learning, and the joy of discovery while maintaining brand familiarity.
- Motto’s Sunny Bonnell on their new brand, doing big things and helping leaders craft their vision
The Brand Identity interviews Motto co-founder Sunny Bonnell about the agency’s refreshed brand and website. Bonnell discusses Motto’s evolution from a small startup to a global branding consultancy, their new visual identity centered around the rallying cry 'Do Big Things™,' and their focus on purpose-driven, leadership-aligned branding. The conversation also touches on inclusivity in the design industry and Motto’s future plans, including VisionCamp® and new publications.