Mark Jones
Creative Director · Design Director · Designer
In their own words
Ventura Foreman really bought into the idea of championing their location and placing more emphasis on the ‘Where?’ rather than ‘Who?’
The shape that was created when the full wordmark is typeset felt beautiful and a little bit wrong, which was great.
We wanted to retain the human process throughout the identity.
Make it a brand guideline for dummies.
I thought I knew it all, I quickly started to realise that I didn’t.
It taught me that there is more than one way of doing things.
Don’t be a wanker but pick your moments.
We knew the style of typeface that we were going for and looked at a wide range of different options. Inter felt right.
Typography and logos remain black or white depending on the contrast needed.
This enables them to creatively drive the look and feel of their identity.
Articles & interviews
- ‘A little bit wrong,’ yet perfect: Studio Blackburn on their off-kilter brand for Ventura Foreman
Studio Blackburn developed a distinctive brand identity for fashion and workwear studio Ventura Foreman, emphasizing the brand’s Woolwich roots and handcrafted ethos. The identity uses ABC Marfa Medium by Dinamo and embraces a deliberately off-kilter typographic system. Handmade production details and raw materials reinforce the authenticity and craftsmanship of Ventura Foreman’s work.
- Presented by Brandpad: how to systemise a brand, featuring Pentagram, How&How and Studio Blackburn
The Brand Identity’s interview, presented by Brandpad, explores how leading studios Pentagram, How&How, and Studio Blackburn approach the systemisation of brand identities. Designers Luke Powell, Luke Scott, and Mark Jones discuss strategies for building consistent, scalable, and user-friendly brand systems that balance creativity with practicality. The conversation highlights the importance of usability, flexibility, and long-term thinking in brand guideline creation.
- The Designers: Studio Blackburn’s Mark Jones on freelancing, job titles and “graphic imperfection”
The Brand Identity interviews Studio Blackburn’s Design Director Mark Jones about freelancing, creative growth, and the studio’s new website. He discusses lessons learned from freelancing in London, his transition to a leadership role, and his appreciation for 'graphic imperfection' in design. The conversation also touches on Studio Blackburn’s projects for Pinter and a live poster event for Shoreditch Design Triangle.
- Studio Blackburn’s punchy identity for TrendBible follows the ever-changing landscape of trends
Studio Blackburn developed a dynamic and adaptable new identity for trend forecasting agency TrendBible. The rebrand features a flexible typographic system using Inter and a directional arrow logo symbolising the evolving nature of trends. The colour palette is intentionally fluid, allowing TrendBible to adapt hues seasonally based on their own visual expertise.
- Studio Blackburn brands The Greater Good Fresh Brewing Co. and its innovative home-brewing keg
Studio Blackburn created the brand identity for The Greater Good Fresh Brewing Co. and its innovative home-brewing product, the Pinter. The modular identity centers around a keg-inspired exclamation mark and uses FF Bau for its bold, legible typography. A fresh, versatile color palette and adaptable design system support the brand’s sustainable and modern positioning.