Oom Design Cases
Designers behind the work
Designers and creative leads credited on Oom projects in press coverage.
Designers and creative leads credited on Oom projects in press coverage.
UnderConsideration’s Brand New briefly notes Goodside’s redesign of Bloomnet’s logo and brand identity. The update introduces a new high-contrast sans serif wordmark and refreshed visual direction for the corporate flower network.
UnderConsideration’s Brand New briefly reports on Zoom’s new logo, featured in the 'Spotted' category. The update highlights a geometric green wordmark, with limited details available to non-subscribers.
BP&O features Cotton’s brand identity for NoomaLooma, a new creativity wellness app founded by Piera Gelardi and Lakshmi Narayanee. The identity uses playful, generative 'o' forms, bright colors, and interactive typography to express the app’s focus on joyful, low-stakes creativity. While the design is praised for its flexibility and charm, the article notes that its childlike tone may undermine its credibility as a wellness tool.
The article profiles illustrator Steph Hardy’s latest body of work, which shifts from nature-inspired compositions to whimsical depictions of snacks and comfort foods in her signature soft, painterly style. It explores her evolving use of color, her process of layering and blending digital textures, and her recent collaborations with editorial and branding clients such as Queer Atmosphere and Coldcuts. Hardy also discusses her growing interest in animation and motion as a natural extension of her fluid mark-making.
Creative Boom profiles Gina Guasch Studio (GGS), a queer-led design studio based in Barcelona known for its colourful, activist, and identity-driven work. Founded by Gina Guasch in 2019, the studio creates branding, flyers, and visual systems for clients across culture, music, and activism. The article highlights GGS’s bold aesthetic, inclusive ethos, and commitment to design that goes beyond trends.
Pentagram partner Samar Maakaroun has created a new visual identity for The Mosaic Rooms, a London-based cultural platform for SWANA art and dialogue. The rebrand explores the concept of the 'unhomed' through shifting letterforms, dual-directional typography, and a pink palette that subverts political color associations. The flexible system reflects the institution’s evolving role as a space for exchange and multiplicity.
Creative Boom profiles Pentagram partner Samar Maakaroun’s rebrand for The Mosaic Rooms, a London cultural institution exploring Arab and SWANA art. The identity centers on a fluid monogram that never settles, symbolizing cultural in-betweenness and movement. With bold color choices and architectural integration, the project reflects conceptual rigor and a refusal of visual stability.
More Studio developed a comprehensive rebrand for Melbourne coffee roaster Standing Room, grounding its new identity in the concept of 'Warm Industrialism.' The project introduced a custom wordmark, a standing person marque, and a cohesive packaging system that unifies the brand’s touchpoints. Material and typographic choices reflect the brand’s warmth, craftsmanship, and industrial heritage.
