Moo Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Moo projects in press coverage.
News & interviews
- HO-use evolves contact lens brand moody over five years of restraint
The Brand Identity · Apr 17, 2026
The article profiles HO-use’s five-year evolution of the contact lens brand moody, led by founder and art director Ivory Ho. The project maintained the original logo while refining the brand’s color system, emotional tone, and visual maturity through three distinct phases. The identity’s signature orange and circular motifs evolved to balance familiarity with sophistication, positioning moody as a lifestyle and beauty brand within the eye care category.
HO-usemoodybranding - Five bicycles that are almost too gorgeous to ride
Creative Boom · Apr 15, 2026
Creative Boom’s Katy Cowan curates five beautifully designed bicycles in celebration of World Bicycle Day. The article highlights models from Quirk Cycles, Brompton, Moustache Bikes, VanMoof, and Veloe, emphasizing craftsmanship, innovation, and aesthetic appeal. Each bike represents a different approach to modern cycling, from handmade frames to advanced e-bike technology.
Quirk CyclesBromptonproduct - How Sasha Denisova built a practice where brand and type intersect
The Brand Identity · Feb 6, 2026 · Interview
The Brand Identity interviews designer and art director Sasha Denisova about her approach to integrating branding and type design. Now a Senior Brand Designer at Red Antler, Denisova discusses projects like Solzão, Moonswoon, and her self-initiated typefaces Nice Try and Greenpoint Sans, emphasizing custom typography as a brand’s core infrastructure. She reflects on creative leadership, self-initiated experimentation, and the cultural influences shaping her work in New York.
- Ben Wood Revitalizes Rejected Designs in New Art Series
It's Nice That · Sep 17, 2025
The article profiles designer Ben Wood and his ongoing project 'Untitled Unfinished', a poster series that revives rejected or incomplete works. It explores his playful approach to typography and colour, his collaboration with creative director Vasso Vu on Ashnikko’s album campaign, and his broader work across music and cultural clients. The piece highlights his curiosity-driven process and experimental spirit.
Ben Wood StudioAshnikkoFrank Carter & The Rattlesnakesgraphic_design - New Book Explores Moomin Mug Craze
It's Nice That · Aug 26, 2025
The article explores a new book from the Moomin Shop documenting the decades-long phenomenon of Moomin-themed mugs produced by Moomin Arabia. It highlights the cultural significance of these illustrated ceramics, their connection to Tove Jansson’s original Moomin stories, and the enduring appeal among collectors. The feature includes insights from Moomin Arabia’s Mirka Paasikangas and illustrator Tove Slotte on maintaining the authenticity of the designs.
Moomin ShopMoomin ArabiaMoomin Arabiaeditorial - Opal Crafts Renaissance-Inspired Identity for Murphy & Moore
The Brand Identity · Jul 11, 2025
Opal created a refined, Renaissance-inspired brand identity for St. Louis interior design studio Murphy & Moore. The system combines classic serif typography, hand-drawn portraits, and embossed print details to reflect the sisters’ craftsmanship and historical sensibility. The identity extends across print and digital applications, including a minimalist website showcasing their richly detailed interiors.
OpalMurphy & Moorebranding - Cannes Lions 2025 Opens Doors for Indie Creatives and Diverse Opportunities
Creative Boom · Jun 23, 2025
Creative Boom’s feature on Cannes Lions 2025 highlights a noticeable shift toward inclusivity, with more independent studios, freelancers, and creators attending the festival. The introduction of new pass types like the Start-up and Creator Pass has made the event more accessible. The article emphasizes the growing presence of small studios and creative collaborations with major brands such as Adobe and Pinterest.
- Chloe Gaillard Crafts Typeface with Hidden Historical Details
It's Nice That · Jun 16, 2025
The article profiles French designer Chloe Gaillard, whose work blends historical references and typographic experimentation. Her projects, including the typefaces Kaolyn and Odette, draw inspiration from ceramics, heritage, and personal history to create elegant, conceptually rich visual identities. Gaillard’s approach emphasizes subtlety and detail as a form of silent graphic storytelling.
SalomonFullMoonbranding - "View Source Revamps Moonbeam Blockchain with Ethereal Identity"
The Brand Identity · May 13, 2025
View Source developed a new brand identity and UI for blockchain platform Moonbeam, embracing an ethereal concept inspired by 'moonlit photosynthesis.' The project combines AI-generated imagery, 3D animation by Studio Gamma, and a refined typographic system to create a distinctive, atmospheric digital experience. The rebrand moves away from typical web3 aesthetics, positioning Moonbeam as a mature and innovative platform.
View SourceStudio GammaOB StudioMoonbeambranding - Orpheu's Growth Defined in Second Year: A Look Inside
The Brand Identity · Apr 24, 2025 · Interview
The Brand Identity interviews Orpheu founders João Mestre and Pedro Vilas-Boas, along with managing partner Bruno Muszynski, as the studio enters its second year. They discuss their global expansion, creative philosophy rooted in avant-garde modernism, and the integration of AI as a tool for 'enhanced creativity.' The conversation highlights Orpheu’s human-led approach, cultural influences, and ambitions for growth across Europe and the US.