Moo Design Cases
Designers behind the work
Designers and creative leads credited on Moo projects in press coverage.
Designers and creative leads credited on Moo projects in press coverage.
The article profiles designer Ben Wood and his ongoing project 'Untitled Unfinished', a poster series that revives rejected or incomplete works. It explores his playful approach to typography and colour, his collaboration with creative director Vasso Vu on Ashnikko’s album campaign, and his broader work across music and cultural clients. The piece highlights his curiosity-driven process and experimental spirit.
The article explores a new book from the Moomin Shop documenting the decades-long phenomenon of Moomin-themed mugs produced by Moomin Arabia. It highlights the cultural significance of these illustrated ceramics, their connection to Tove Jansson’s original Moomin stories, and the enduring appeal among collectors. The feature includes insights from Moomin Arabia’s Mirka Paasikangas and illustrator Tove Slotte on maintaining the authenticity of the designs.
Opal created a refined, Renaissance-inspired brand identity for St. Louis interior design studio Murphy & Moore. The system combines classic serif typography, hand-drawn portraits, and embossed print details to reflect the sisters’ craftsmanship and historical sensibility. The identity extends across print and digital applications, including a minimalist website showcasing their richly detailed interiors.
Creative Boom’s feature on Cannes Lions 2025 highlights a noticeable shift toward inclusivity, with more independent studios, freelancers, and creators attending the festival. The introduction of new pass types like the Start-up and Creator Pass has made the event more accessible. The article emphasizes the growing presence of small studios and creative collaborations with major brands such as Adobe and Pinterest.
The article profiles French designer Chloe Gaillard, whose work blends historical references and typographic experimentation. Her projects, including the typefaces Kaolyn and Odette, draw inspiration from ceramics, heritage, and personal history to create elegant, conceptually rich visual identities. Gaillard’s approach emphasizes subtlety and detail as a form of silent graphic storytelling.
View Source developed a new brand identity and UI for blockchain platform Moonbeam, embracing an ethereal concept inspired by 'moonlit photosynthesis.' The project combines AI-generated imagery, 3D animation by Studio Gamma, and a refined typographic system to create a distinctive, atmospheric digital experience. The rebrand moves away from typical web3 aesthetics, positioning Moonbeam as a mature and innovative platform.
The Brand Identity interviews Orpheu founders João Mestre and Pedro Vilas-Boas, along with managing partner Bruno Muszynski, as the studio enters its second year. They discuss their global expansion, creative philosophy rooted in avant-garde modernism, and the integration of AI as a tool for 'enhanced creativity.' The conversation highlights Orpheu’s human-led approach, cultural influences, and ambitions for growth across Europe and the US.
