Ellmer Stefan
Type Designer
Articles & interviews
- Polytechnic typographically embrace the beautiful, thoughtful architecture of Mooradian Studio
Polytechnic developed a refined brand identity for Mooradian Studio, an architecture firm, centered around a bespoke mono-weight typeface called Mooradian Grotesque. The design draws inspiration from Armenian lettering and mid-century type design, complemented by a restrained color palette and tactile materials. The collaboration highlights a thoughtful balance between typography, architecture, and materiality.
- Aurlands by Heydays
Norwegian design studio Heydays created a new brand identity for Aurlands, a modern fashion brand rooted in the heritage of the original Penny Loafer from Aurland. The project features a custom display typeface, Aurlands Display, developed with type designer Ellmer Stefan to reflect Norwegian robustness and modern flair.
- New Logo & Brand Identity for Aurlands by Heydays
BP&O features Heydays' rebrand for Norwegian shoemaker Aurlands, the originator of the Penny Loafer. The new identity includes a custom typeface, Aurlands Display by Ellmer Stefan, lifestyle photography by Lasse Fløde, and packaging using Colorplan Adriatic Blue. The design balances tradition and modernity, emphasizing craftsmanship, provenance, and simplicity.