Jimmy Gordon

Head Of Partnerships · Creative Director

4 articles · Jan 2025Jun 2025

Studios:OK Social

In their own words


Articles & interviews

  • Cannes Lions 2025 Opens Doors for Indie Creatives and Diverse Opportunities

    Creative Boom’s feature on Cannes Lions 2025 highlights a noticeable shift toward inclusivity, with more independent studios, freelancers, and creators attending the festival. The introduction of new pass types like the Start-up and Creator Pass has made the event more accessible. The article emphasizes the growing presence of small studios and creative collaborations with major brands such as Adobe and Pinterest.

    Night OwlsOK SocialOLIVERAdobePinterestadvertising
  • "Collaboration Key to Creative Success, Experts Reveal"

    The article explores how collaboration drives creative success across disciplines, featuring insights from illustrators, designers, writers, and agency founders. Through real-world examples, it highlights how trust, complementary skills, and communication form the foundation of effective creative partnerships. The piece celebrates collaboration as a key ingredient in producing more meaningful and innovative work.

    NihiloInnerprideOK Socialbranding
  • 2025's Outdated Creatives Buzzwords and Alternatives

    Creative Boom’s Abbey Bamford explores the most overused buzzwords in the creative industry for 2025, gathering opinions from designers, strategists, and writers across various studios. The article humorously critiques terms like 'purpose-led', 'strategy', 'premium', and 'sustainability', offering more meaningful alternatives and encouraging clearer, more human communication. It reflects a broader trend toward authenticity and substance in creative language.

    FerrgoodTowardThe Workroomeditorial
  • "2025 Creative Buzzwords to Abandon and Their Alternatives"

    Creative Boom’s feature by Abbey Bamford explores the most overused buzzwords in the creative industry for 2025 and what professionals suggest using instead. Designers, strategists, and writers from various studios share their frustrations with terms like 'purpose-led', 'strategy', 'premium', and 'authentic', advocating for clearer, more meaningful language. The article humorously critiques industry jargon while promoting more honest communication.

    FerrgoodTowardThe Workroomeditorial