In their own words
Typography is the ultimate branding tool.
Custom type is brand infrastructure, not decoration.
Self-initiated work is essential as a space for authorship.
I don’t really believe in leadership through authority.
I decided to see if I could design a typeface and make a basic Latin character set in just one week.
I immediately knew I wanted to create a typeface that combined timelessness and strength.
The symbol can be animated in various contexts while also serving as the cornerstone for brand elements.
It also emphasises the concept of tech-forwardness and robustness.
Articles & interviews
- How Sasha Denisova built a practice where brand and type intersect
The Brand Identity interviews designer and art director Sasha Denisova about her approach to integrating branding and type design. Now a Senior Brand Designer at Red Antler, Denisova discusses projects like Solzão, Moonswoon, and her self-initiated typefaces Nice Try and Greenpoint Sans, emphasizing custom typography as a brand’s core infrastructure. She reflects on creative leadership, self-initiated experimentation, and the cultural influences shaping her work in New York.
- "Five Projects Transform Flowerboy Hub, Featuring Gijs Lammers Brand"
The Brand Identity’s biweekly roundup ‘The Edit’ highlights five creative projects, including Gijs Lammers’ community-focused identity for Flowerboy in Bali, Sasha Denisova’s typeface Kristolit, Zapiens’ vibrant branding for YOOY, Forth+Back’s refresh for Brother Films, and Kontrapunkt’s inclusive rebrand for F.C. København. The feature showcases global design talent across branding, typography, and packaging.
- November's Best New Typefaces from Top Foundries and Designers
Creative Boom’s November 2024 roundup by Tom May highlights eight new typefaces from leading independent foundries. The selection spans from expressive display fonts to versatile workhorse families, showcasing the innovation and maturity of contemporary type design. Each release demonstrates a balance between historical inspiration and modern functionality.
- Clay’s identity for investment platform Streetbeat reflects its expertise and swift-footed spirit
The Brand Identity features Clay’s new brand identity for AI-driven investment platform Streetbeat. The San Francisco studio created a geometric, animated symbol and a clean typographic system using Roobert to express agility, expertise, and technological sophistication. The identity employs a green-teal gradient and adaptable visual system to reflect the platform’s dual focus on fiat and crypto finance.