Lex Design Cases
Designers behind the work
Designers and creative leads credited on Lex projects in press coverage.
Designers and creative leads credited on Lex projects in press coverage.
Tom May reports from Milan Design Week 2026, highlighting seven standout installations ranging from Ai Weiwei’s politically charged silk collaboration with Rubelli to Paul Smith’s tranquil garden for Mini. Other notable projects include Samsung’s AI-driven exhibition, Simon Weisse’s miniature coffee shops, and Zaha Hadid Architects’ meditative portal for Audi. The article captures the event’s focus on physical, experiential design and cross-disciplinary creativity.
At Milan Design Week 2026, Lexus unveiled its 'SPACE' installation and LS Concept, exploring how autonomous technology will redefine car interiors as human-centred sanctuaries. Collaborations with studios like Random Studio and Guardini Ciuffreda Studio, along with Japanese craftspeople, showcased how future luxury will focus on interior experience, materials, and emotional resonance. The exhibition positions Lexus as a thought leader in the evolving relationship between design, technology, and mobility.
BP&O’s Emily Gosling reviews Koto’s rebrand for Marblex, a blockchain gaming platform founded by Netmarble. The new identity centers on a mischievous goblin mascot named Goby, using neon green and playful typography to inject fun and personality into the Web3 gaming space. The project reframes Marblex from a technical platform to an imaginative gaming ecosystem.
The Brand Identity interviews Leeds-based studio Otto, founded by Teo Villacci and Liam Kay, about their journey from post-pandemic freelancing to creating high-profile campaigns for Olivia Dean and other clients. The duo discuss their process-driven approach that prioritises feeling and context over trends, their cross-industry adaptability, and their ambitions to grow while staying hands-on. The conversation highlights Otto’s resourcefulness, collaborative ethos, and commitment to authentic, cohesive design work across music, fashion, and wellness sectors.
The Brand Identity interviews Motto co-founders Sunny Bonnell and Ashleigh Hansberger about their twentieth-anniversary publication, the 'Future of Brand 2026' report. The conversation explores how brand strategy has evolved from visual expression to an operating system for business, emphasizing meaning, alignment, and the role of AI as infrastructure. The report has gained significant traction among global leaders seeking clarity in a rapidly changing landscape.
Liz Gorny’s opinion piece for It’s Nice That explores the resurgence of long-form advertising, as brands like Nike, Cash App, Adidas, Patagonia, and Rapha invest in cinematic and editorial storytelling. The article contrasts this trend with the short-form dominance of TikTok, suggesting audiences are seeking more depth and intentionality. Through interviews with Nike’s Matthew Kneller and Cash App’s Zack Ashley, it highlights how brands are using slower, more reflective formats to build emotional resonance.
Studio Freight collaborated with Perplexity to launch Comet, an AI-powered browser concept, before the product itself existed. The project used cosmic metaphors, AI-generated visuals, and seamless motion to express the browser’s potential experience. The result is a visually immersive website and campaign that bridges space and humanity while hinting at the future of intelligent browsing.
Lexus has launched a new global brand platform, 'The Standard of Amazing', developed with creative agency Team One. The campaign repositions Lexus around emotional connection and human-centric luxury, featuring cinematic storytelling directed by Johan Renck and photography by Clemens Asher. It marks a strategic evolution of the brand’s identity and will inform all future marketing and product communications.
