Ing Design Cases
Designers behind the work
Designers and creative leads credited on Ing projects in press coverage.
Designers and creative leads credited on Ing projects in press coverage.
Long Trail Brewing Co. released a limited-edition 273-centimeter beer pack called the Realllly Long Trail Pack to celebrate Vermont’s iconic Long Trail. The oversized box features a fully illustrated map-style design with hikers, treelines, and landmarks rendered in a green and white palette that evokes the state’s natural beauty. The concept merges packaging and storytelling, turning a novelty stunt into a cohesive brand experience.
The Brand Identity profiles Erik Herrström’s debut book THE ECHO, a 218-page guide challenging Pinterest-led design and advocating for deeper cultural research in branding. Designed by STUDIO HERRSTRÖM with illustrations by Matouš Marťák, the book combines editorial design, interviews, and case studies from music and culture. It reflects Herrström’s philosophy of direction over speed and encourages designers to move beyond aesthetic alignment.
Tamworth Distilling has launched Skeeter’s Nootkatone Flavored Whiskey, a playful spirit that doubles as an insect-repelling cocktail ingredient. Designed by Steven Grasse, the packaging embraces a retro, endearing aesthetic that aligns with Tamworth’s quirky, experimental brand ethos.
The Dieline article highlights the packaging design for Chido Lager, a beer from Rascals Brewing. Designed by Triona O’Donoghue, the identity draws inspiration from Mexican rotulismo, featuring a flowing red script wordmark and a bright lime yellow background that evoke the warmth and vibrancy of Mexican street culture.
UnderConsideration’s Brand New briefly highlights rbl’s redesign of the Engineering Council’s logo and identity. The post notes the project’s industry context and tags but does not include detailed commentary or visuals beyond the before-and-after reference.
Designers Clare and Charlie Noon created a new brand identity for Hastings Castle that draws inspiration from the Bayeux Tapestry and local folklore. The rebrand introduces a custom typeface, Conqueror Sans, and a warm, handcrafted visual language that breaks from traditional heritage aesthetics. The flexible identity supports the castle’s regeneration as a contemporary cultural and community space.
Creative Boom’s May 2026 'Booms & Shakes' roundup highlights major movements in the design and branding industry. Belfast studio Pale Blue Dot led the brand creation for Tomoro.ai, recently acquired by OpenAI. The article also covers leadership changes across WPP, Landor, McDonald's, and other agencies, signaling a strong focus on branding, AI, and strategic growth.
