Hea Design Cases
Designers behind the work
Designers and creative leads credited on Hea projects in press coverage.
Designers and creative leads credited on Hea projects in press coverage.
Melbourne studio Oliver Grace has refreshed the identity of iconic Australian match brand Redheads, drawing on Swiss Modernist principles and a flexible grid system. The redesign modernizes the brand’s nostalgic mascot, Ms Redheads, while maintaining her recognizability across packaging and a new direct-to-consumer website. The project balances heritage and functionality through consistent typography, iconography, and layout structure.
UnderConsideration’s Brand New reviewed the new logo and packaging for Maxi Health, designed by M/OTG. The project updates the consumer health brand’s visual identity and packaging system. The article lists tags related to icons, patterns, and science-inspired shapes, suggesting a structured and modern design approach.
The article highlights Deuce’s branding and packaging design for Heaven Soda, a new UK-based gut-friendly soda brand. Drawing inspiration from Y2K aesthetics, the design aims to differentiate the product from established American prebiotic sodas like Poppi and Olipop.
Steven Heller’s Daily Heller column spotlights the revival of Roy Kuhlman’s distinctive hand-lettered style through a new typeface designed by Steven Brower, Craig Welsh, and David Jonathan Ross. The Kuhlman font, released through Ross’s Font of the Month Club, has already been adopted by major brands and cultural institutions. The article explores the typeface’s origins, aesthetic influences, and its unexpected popularity among contemporary designers.
Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.
The Dieline article by Charlotte Beach critiques Johnny Depp’s launch of his own Caribbean rum brand, Three Hearts Rum. The piece notes that Depp designed the bottle and branding himself, drawing inspiration from his tattoos and personal symbols, while the tone of the article is sharply critical of the celebrity’s self-indulgence.
Creative Boom’s article by Tom May features Andy Harvey, founder and ECD of Communion, discussing the dangers of 'ultra-processed creativity'—a metaphor for the overuse of AI and mass-production mindsets in creative industries. Harvey argues that the industry must resist the push for speed and quantity, instead prioritizing originality, cultural depth, and meaningful creative value. The piece explores how independent studios like Communion can lead by example through human-centered, thoughtful design practices.
The article explores 'abstracted organica', a design trend emerging in Naarm (Melbourne) that merges futuristic digital aesthetics with organic, natural forms. Writer Gabriella Brown highlights local creatives like tattoo artist Adam Price, digital artist Nicholas Marriott, and designer Felix Sandvoß, whose works embody this tactile yet technological visual language. The piece situates the trend within a broader cultural shift toward warmth, imperfection, and connection to nature.
