James
Founder
Studios:Korean Bros
Articles & interviews
- Truffl’s punchy identity for Korean Bros hits as hard as its food
Truffl created a bold, comedic brand identity for Korean Bros, a Korean-American food brand founded by Dok and James. Drawing inspiration from 90s teen magazines and Korean pop culture, the identity combines hand-drawn bubble lettering, vivid colors, and bilingual typography. The project spans packaging, website, motion, and marketing, positioning Korean Bros as a satirical yet authentic disruptor in the U.S. food category.