Fi Design Cases
Designers behind the work
Designers and creative leads credited on Fi projects in press coverage.
Designers and creative leads credited on Fi projects in press coverage.
The article by Lucy Werner explores the major themes emerging from Cannes Lions 2026, highlighting the growing influence of creators, the shift toward tangible and screen-free experiences, and a more mature conversation around AI. It emphasizes how culture, human connection, and creative judgment are becoming the true differentiators in an increasingly tech-saturated industry.
The article reports on Heinz’s humorous response to FIFA’s strict World Cup brand protection policies. The brand released a limited promotion featuring ketchup bottles covered in tape, positioning itself as the 'Unofficial Stadium Ketchup' to mock FIFA’s practice of covering non-sponsor branding in stadiums. The piece highlights how Heinz leveraged packaging design for cultural commentary.
Justified Studio rebranded Brightfield, an AI-driven workforce intelligence platform, around the concept of 'Proven Intelligence.' The new identity replaces generic AI visuals with a geometric, structured system that emphasizes credibility and clarity. The rebrand includes a new logo, website, and visual language designed to reflect Brightfield’s evidence-based approach and technological authority.
AREA 17 led the rebrand of Freepik into Magnific, reflecting the company’s evolution from a stock content platform to an AI-powered creative ecosystem. The new identity centers on transformation, featuring the Monumental M logo, a bold magenta palette, and geometric typography. The rebrand aims to unite Freepik’s existing community with a new professional audience while positioning Magnific as a leader in creative AI.
UnderConsideration’s Brand New briefly reports on BETC Agency’s new logo design for Sofinco, a French finance company. The article, categorized as a 'Spotted' post, highlights the rebrand with before-and-after visuals but offers no detailed commentary.
Melbourne-based Studio of Design and Art (SODAA) created a new brand identity for Front Office, the fashion label founded by doctor-turned-designer Ken Sakata. The identity explores dualities such as tradition and technology, drawing on Japanese aesthetics and the concept of 'ma' to express balance and space. Using typefaces ABC Arizona Flare and Reform Grotesk, the system reflects archival research, understated craftsmanship, and a refined visual tone aligned with Sakata’s philosophy.
The article spotlights Chad Michael Studio’s packaging design for Warfield Spirits, which draws inspiration from the mountainous landscape of Sun Valley, Idaho. The design system integrates textured glass bottles and stone-inspired closures to reflect the brand’s origin and authenticity. It emphasizes how storytelling and materiality can elevate a spirits brand’s identity.
Lay’s released a limited-edition FIFA World Cup 26 chip bag series designed by Rodolfo Baquier. Each bag draws inspiration from soccer scarf culture, using geometric and stripe patterns that reflect the participating countries’ cultural motifs. The design system integrates national identity through textile-inspired graphics rather than direct flag imagery, creating a cohesive and culturally resonant packaging collection.
