Faculty Design Cases
2 cases across 1 studio
Designers behind the work
Designers and creative leads credited on Faculty projects in press coverage.
News & interviews
- Elizabeth Goodspeed Explains Why Studios Create Custom Fonts
It's Nice That · Oct 23, 2025
Elizabeth Goodspeed explores the growing trend of design studios creating their own custom typefaces as part of brand identity systems. The article examines how typography has evolved from a supporting role to a central brand asset, citing examples from studios like Koto, Order, and R&M. It argues that custom fonts offer brands originality, flexibility, and stronger visual ownership in an increasingly crowded design landscape.
- "Bentzion Goldman Forecasts Branding Trends for the New Year"
Creative Boom · Jan 21, 2025
In this Creative Boom insight piece, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and forecasts what’s next for 2025. He identifies a shift from 'dopamine design' and AI saturation toward tactile, world-building, and playful branding approaches. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these emerging directions.
- "Bentzion Goldman Predicts Branding Trends for the Year"
Creative Boom · Jan 21, 2025
In this Creative Boom feature, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and predicts what’s next for 2025. He identifies a shift from 'dopamine design' and silliness toward tactile, immersive, and playful brand experiences. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these evolving approaches.
- Some Days’ Steve Reinmuth on embracing remote work, staying small and pushing positive messages
The Brand Identity · Aug 19, 2021 · Interview
The Brand Identity interviews Some Days founder and creative director Steve Reinmuth about running a small, remote creative studio spanning California and New York. Reinmuth discusses the studio’s philosophy of staying small, focusing on meaningful work, and collaborating globally. The conversation highlights their projects for brands like Nike, Faculty, and Cove, and their commitment to positive, purpose-driven design.
- Florian Karsten on how "coding helps with designing and vice versa
The Brand Identity · Dec 12, 2019 · Interview
The Brand Identity interviews Florian Karsten about his multidisciplinary practice combining design and coding. He discusses the evolution of his studio in Brno, the creation of FK Grotesk, and the identity for Brno Art Week 2019 featuring a crocodile illustration by Tereza Bierská. The conversation explores how programming informs design and the studio’s approach to type and web projects.
Florian Karsten StudioBrno Art WeekFaculty of Architecturebranding