Florian Karsten
Type Designer · Founder
In their own words
What we learn from coding helps with designing and vice versa.
I find it quite liberating to work with just a limited range of weights, styles, optical sizes, you name it.
Articles & interviews
- "International Assembly's Bold Typography Redefines Function in Design"
Creative Boom’s feature explores NAM and Warriors Studio’s identity for the 2025 International Assembly in Glasgow. The branding uses sculptural, stone-like 3D typography paired with clean Neue Haas Grotesk subtitles to question conventional ideas of functionality in design. The project celebrates experimentation, digital craft, and the balance between clarity and abstraction for a creative audience.
- International Assembly's 2025 Identity Showcases Typographic Parade
Warriors Studio collaborated with NAM to create the 2025 identity for Glasgow’s International Assembly festival. The concept draws on the idea of a typographic parade, combining playful 3D stone letterforms, cinematic references, and vibrant characters to express the festival’s communal energy. The identity merges physical and digital techniques, using VR sculpting and layered typography to question functionality and legibility in design.
- Move over Pampers: Freestyle, with an identity by Marina Veziko, is here to shake up the diaper game
The article spotlights Helsinki-based designer Marina Veziko’s vibrant and sustainable brand identity for Freestyle, a new eco-friendly baby care brand. The identity combines a playful, colorful aesthetic with a custom wordmark inspired by the Earth and retro graphics, balancing sustainability with visual energy. Collaborations spanned photography, 3D, motion, and web development to create a cohesive, standout brand presence.
- Informed by nature and technology, Studio Oker’s identity for Field is forward-thinking and dynamic
The article showcases Studio Oker’s brand identity for European geodata company Field, which merges natural and technological influences. The identity features a geometric logo inspired by geospatial data layers, FK Grotesk typography, and animations reflecting organic growth and progress. The design uses a calm, nature-inspired color palette and extends across digital and physical applications.
- How to disrupt the traditional digital consulting model, with Michele Verze’s branding for FORMM
Sydney-based design director Michele Verze rebranded Australian consultancy Chasm Digital as FORMM, creating a new identity that reflects agility and innovation. The project features a geometric logo inspired by the letter 'O', a purposeful orange and blue palette, and the open-source Space Grotesk typeface for consistency and accessibility. The rebrand positions FORMM as a forward-thinking digital consultancy with a cohesive and flexible visual system.
- Mirage’s pixel-focused identity for TiHive finds inspiration in the electromagnetic spectrum
Berlin-based studio Mirage created a pixel-focused brand identity for French tech start-up TiHive, inspired by the electromagnetic spectrum and the company’s TeraHertz technology. The identity features multicolour gradients, a futuristic logotype, and a typographic system combining Space Grotesk, Formular, and Space Mono. The result conveys innovation and technological progress through a vivid, spectrum-based visual language.
- Florian Karsten on how "coding helps with designing and vice versa
The Brand Identity interviews Florian Karsten about his multidisciplinary practice combining design and coding. He discusses the evolution of his studio in Brno, the creation of FK Grotesk, and the identity for Brno Art Week 2019 featuring a crocodile illustration by Tereza Bierská. The conversation explores how programming informs design and the studio’s approach to type and web projects.