Herb Lubalin
Designer · Historical Designer
Articles & interviews
- Erkin Karamemet’s Ultimo
The article explores Erkin Karamemet’s creation of the typeface Ultimo, a reinterpretation of historical typefaces Rain Drops and Pistilli Roman. Through detailed analysis and transformation, Karamemet turns typographic fascination into a disciplined yet expressive system that bridges historical reference and modern experimentation.
- Elizabeth Goodspeed Explains Why Studios Create Custom Fonts
Elizabeth Goodspeed explores the growing trend of design studios creating their own custom typefaces as part of brand identity systems. The article examines how typography has evolved from a supporting role to a central brand asset, citing examples from studios like Koto, Order, and R&M. It argues that custom fonts offer brands originality, flexibility, and stronger visual ownership in an increasingly crowded design landscape.
- December's Top New Typefaces from Renowned Designers
Creative Boom’s December 2024 roundup by Tom May highlights eight new typefaces from leading foundries and designers. The article showcases diverse typographic approaches—from Jessica Walsh’s expressive serif Meraki to MuirMcNeil’s functional Sans Norm and Fabio Haag’s comforting Aconchego—celebrating innovation and versatility in contemporary type design.
- Commercial Type Revives Herb Lubalin's Iconic L’eggs Logotype
Commercial Type has reintroduced the iconic 1970s L’eggs logotype originally designed by Herb Lubalin Associates. Working with Family Office, Cobbco, and Pentagram under the creative direction of Cami Téllez, the team refined the classic mark for a digital-first era while preserving its distinctive character. The project honors the brand’s design heritage through careful typographic adjustments and faithful redrawing.