Db Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Db projects in press coverage.
News & interviews
- Brass Hands frames Helix-DB’s AI infrastructure as industrial machinery
The Brand Identity · Apr 13, 2026
Brass Hands developed a brand identity for Helix-DB, a graph-vector database, by visualizing its AI infrastructure as industrial machinery. The design uses a restrained palette of oxidised metal tones, the Saans typeface, and system-driven graphics inspired by manufacturing manuals and data storage formats. The result is a cohesive identity that bridges digital and physical applications, emphasizing structure, precision, and materiality.
Brass HandsDisplaayHelix-DBbranding - Cadbury's New Ad Mocks Dark Chocolate Elitism, Revives Bournville Brand
Creative Boom · Aug 18, 2025
Cadbury has relaunched its classic Bournville dark chocolate with a humorous campaign by VCCP that pokes fun at dark chocolate snobbery. Directed by Harold Einstein and co-written with Simon Blackwell, the ad reintroduces Bournville with a confident, tongue-in-cheek tone and bold red-and-white visuals. The campaign spans TV, outdoor, radio, and digital channels, marking the brand’s first major push since the 1970s.
VCCPOutsiderPublicis Media UKCadburyMondelezadvertising - Mindbody and ClassPass Merge into Playlist to Transform Wellness
Creative Boom · Jun 25, 2025
Mindbody, ClassPass, and Booker have united under a new parent brand called Playlist, designed to create a more human-centred and connected wellness experience. Led by CEO Fritz Lanman, Playlist aims to use technology to enhance real-world engagement rather than replace it, offering a flexible platform that personalises wellness experiences. The rebrand signals a strategic evolution toward a more integrated, experience-driven wellness economy.
MindbodyClassPassbranding - "Top 20 Most Inspiring Illustrators of 2025"
Creative Boom · Jun 18, 2025
Creative Boom’s 2025 roundup highlights 20 illustrators from around the world who are shaping the industry through distinctive styles and cultural storytelling. The article, written by Tom May, celebrates artists like Jean Jullien, Christoph Niemann, and Lauren Hom for their innovation and resilience amid challenges such as AI disruption. It showcases a global mix of talent using illustration to address social issues and celebrate diversity.
The New York TimesRCA Recordseditorial - Cadbury Campaign Celebrates Generosity with Playful Chocolate Bars
Creative Boom · Feb 4, 2025
Cadbury’s ‘Made to Share’ campaign, created with VCCP and packaging by Bulletproof, reimagines Dairy Milk bars to celebrate everyday acts of generosity. The limited-edition packaging uses witty chunk divisions to highlight small moments of sharing, supported by a multi-channel campaign across digital, TV, and retail. The project has gone viral organically, resonating with audiences for its relatable humor and heartfelt message.
VCCPBulletproofCadburyadvertising - Sunny Bonnell Discusses Branding Insights and Motto's Success
The Brand Identity · Feb 3, 2025 · Interview
The Brand Identity interviews Motto co-founder and CEO Sunny Bonnell about the agency’s evolution, philosophy, and recent successes. Bonnell discusses Motto’s focus on visionary leadership, its Idea Worth Rallying Around® framework, and major projects for clients like Andela, Goodnotes, and Colliers. The conversation highlights Motto’s strategic approach to brand building, culture, and leadership alignment as it enters 2025.
- Cadbury's New 'Memory' Film Tugs at Heartstrings, Spotlights Generosity
Creative Boom · Jan 14, 2025
Cadbury and VCCP have launched 'Memory', the seventh film in the brand's long-running Generosity campaign. Directed by Steve Rogers and produced by Biscuit Filmworks, the touching story explores family bonds and dementia through a simple act of giving chocolate. The campaign continues Cadbury’s partnership with Alzheimer’s Research UK and reinforces its emotional, human-centered approach to advertising.
VCCPGirl&BearBiscuit FilmworksCadburyAlzheimer's Research UKadvertising - Elizabeth Goodspeed Critiques Pantone's "Mocha Mousse" as Dull Luxury
It's Nice That · Dec 16, 2024
In this opinion piece, Elizabeth Goodspeed critiques Pantone’s 2025 Colour of the Year, Mocha Mousse, exploring how brown reflects class, consumerism, and the commodification of colour. She contrasts Pantone’s corporate influence with grassroots colour phenomena like Charli XCX’s Brat Green, arguing that colour has shifted from a professional design tool to a viral cultural language. The article situates colour trends within broader social and economic contexts, questioning who benefits from colour marketing.
PantoneThe Roweditorial - Studio Blackburn’s punchy identity for TrendBible follows the ever-changing landscape of trends
The Brand Identity · Sep 6, 2021
Studio Blackburn developed a dynamic and adaptable new identity for trend forecasting agency TrendBible. The rebrand features a flexible typographic system using Inter and a directional arrow logo symbolising the evolving nature of trends. The colour palette is intentionally fluid, allowing TrendBible to adapt hues seasonally based on their own visual expertise.
Studio BlackburnTrendBiblebranding