Db Design Cases
Designers behind the work
Designers and creative leads credited on Db projects in press coverage.
Designers and creative leads credited on Db projects in press coverage.
Mindbody, ClassPass, and Booker have united under a new parent brand called Playlist, designed to create a more human-centred and connected wellness experience. Led by CEO Fritz Lanman, Playlist aims to use technology to enhance real-world engagement rather than replace it, offering a flexible platform that personalises wellness experiences. The rebrand signals a strategic evolution toward a more integrated, experience-driven wellness economy.
Creative Boom’s 2025 roundup highlights 20 illustrators from around the world who are shaping the industry through distinctive styles and cultural storytelling. The article, written by Tom May, celebrates artists like Jean Jullien, Christoph Niemann, and Lauren Hom for their innovation and resilience amid challenges such as AI disruption. It showcases a global mix of talent using illustration to address social issues and celebrate diversity.
Cadbury’s ‘Made to Share’ campaign, created with VCCP and packaging by Bulletproof, reimagines Dairy Milk bars to celebrate everyday acts of generosity. The limited-edition packaging uses witty chunk divisions to highlight small moments of sharing, supported by a multi-channel campaign across digital, TV, and retail. The project has gone viral organically, resonating with audiences for its relatable humor and heartfelt message.
The Brand Identity interviews Motto co-founder and CEO Sunny Bonnell about the agency’s evolution, philosophy, and recent successes. Bonnell discusses Motto’s focus on visionary leadership, its Idea Worth Rallying Around® framework, and major projects for clients like Andela, Goodnotes, and Colliers. The conversation highlights Motto’s strategic approach to brand building, culture, and leadership alignment as it enters 2025.
Cadbury and VCCP have launched 'Memory', the seventh film in the brand's long-running Generosity campaign. Directed by Steve Rogers and produced by Biscuit Filmworks, the touching story explores family bonds and dementia through a simple act of giving chocolate. The campaign continues Cadbury’s partnership with Alzheimer’s Research UK and reinforces its emotional, human-centered approach to advertising.
In this opinion piece, Elizabeth Goodspeed critiques Pantone’s 2025 Colour of the Year, Mocha Mousse, exploring how brown reflects class, consumerism, and the commodification of colour. She contrasts Pantone’s corporate influence with grassroots colour phenomena like Charli XCX’s Brat Green, arguing that colour has shifted from a professional design tool to a viral cultural language. The article situates colour trends within broader social and economic contexts, questioning who benefits from colour marketing.
Studio Blackburn developed a dynamic and adaptable new identity for trend forecasting agency TrendBible. The rebrand features a flexible typographic system using Inter and a directional arrow logo symbolising the evolving nature of trends. The colour palette is intentionally fluid, allowing TrendBible to adapt hues seasonally based on their own visual expertise.
