Previously Unavailable
Previously Unavailable is an Auckland-based innovation studio founded by James Hurman. The studio partners with ambitious leaders and organizations to invent and reinvent businesses, products, and brands for a better future. Combining strategic foresight with creative execution, Previously Unavailable helps clients identify new opportunities and bring breakthrough ideas to market. Their collaborative approach has supported leading companies such as Icebreaker, Spark, and Les Mills. Recognized for its thought leadership in innovation and brand strategy, the studio continues to shape the future of business through design, creativity, and purpose-driven innovation.
Cases
- 10pm
- Brand Identity And Strategy For A New Mattress Company
- Af Drinks
- Brand Development For A Non-alcoholic Beverage Company
- Af Drinks
- A Podcast To Support A Non-alcoholic Beverage Brand
- Aglow
- Brand Strategy And Identity For A New Beauty Membership Movement
- Ārepa
- Brand Development For A Functional Beverage Company
- Ateed
- A Study On Corporate Innovation For New Zealand's Business Community
Clients
Tech Stack
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