Simon Connor
Creative Director
In their own words
Bournville is an OG dark chocolate from a time before tasting notes of tree bark and percentages that would make your mouth cry.
If you can take the product out and the story doesn't fall apart, it doesn't make the grade.
Articles & interviews
- Cadbury's New Ad Mocks Dark Chocolate Elitism, Revives Bournville Brand
Cadbury has relaunched its classic Bournville dark chocolate with a humorous campaign by VCCP that pokes fun at dark chocolate snobbery. Directed by Harold Einstein and co-written with Simon Blackwell, the ad reintroduces Bournville with a confident, tongue-in-cheek tone and bold red-and-white visuals. The campaign spans TV, outdoor, radio, and digital channels, marking the brand’s first major push since the 1970s.
- Cadbury's New 'Memory' Film Tugs at Heartstrings, Spotlights Generosity
Cadbury and VCCP have launched 'Memory', the seventh film in the brand's long-running Generosity campaign. Directed by Steve Rogers and produced by Biscuit Filmworks, the touching story explores family bonds and dementia through a simple act of giving chocolate. The campaign continues Cadbury’s partnership with Alzheimer’s Research UK and reinforces its emotional, human-centered approach to advertising.