Seachange

BP&O · Feb 27, 2024

BP&O features Seachange’s branding and packaging design for New Zealand luxury skincare brand TWYG. The project includes naming, identity, packaging, and website design inspired by the Tōtara tree and its antioxidant ingredient Totarol. The sculptural burnt-orange vessels and bespoke typography express sustainability, artistry, and modern luxury.

BP&O · Oct 24, 2023

BP&O features Seachange’s branding for Paws Off!, a New Zealand initiative by Southern Cross Pet Insurance and TBWA\NZ that warns pet owners about toxic human foods. The identity centers on a black-and-white character mark representing both cats and dogs, paired with Work Sans typography. The design balances playfulness and clarity to encourage adoption as a universal pet safety label.

BP&O · Sep 8, 2023

BP&O’s Richard Baird reviews Seachange’s branding for Australian coffee roaster Loot, celebrating its witty, Western-inspired concept and playful execution. The project features a bold logotype, bullet-hole motifs, and clever copywriting that extend across signage, packaging, and merchandise. Baird praises the work for its restraint and charm, calling it a return to 'smile-in-the-mind' design.

BP&O · Jul 18, 2023

BP&O features Seachange’s branding and packaging design for New Zealand plant-based food company Food Nation. The identity uses bold colours, playful illustrations, and a humorous tone to stand out in a crowded market of earnest vegan brands. The project includes packaging, copywriting, photography, and a distinctive use of the Boing Bold typeface.

BP&O · Mar 14, 2023

BP&O features Seachange’s brand identity for TWELV., a luxury gifting company that personalises boxes based on zodiac signs. The Auckland studio created a full identity system including typography, illustration, packaging, and digital design, using the typeface Agentur to evoke astrology’s history with a modern sensibility. The result is a refined, contemporary brand that elevates astrology into a high-end context.

BP&O · Dec 8, 2022

BP&O reviews Seachange’s brand identity for The Wool Pot, a New Zealand company producing biodegradable wool plant pots. The identity uses a simple sheep motif, earthy materials, and a restrained color palette to communicate sustainability and utility. The project extends across packaging, campaign materials, and digital applications, reflecting Seachange’s experience with eco-conscious brands.

BP&O · Jul 6, 2022

BP&O features Seachange’s brand identity for Mama Mexa, a pop-up food concept offering reimagined Mexican classics. The design centers on a custom display typeface inspired by Mexican flora, paired with Founders Grotesk and a warm red palette to evoke craft and familiarity. The identity balances immediacy and warmth, suited to the temporary, experimental nature of a pop-up venue.

BP&O · Mar 29, 2022

BP&O features Seachange’s new branding and website for Auckland-based structural packaging studio Think Packaging. The identity and campaign celebrate the company’s obsession with cardboard through humorous, sculptural imagery and playful copywriting. The project balances irreverence with precision, using Sul Sans typography, Kraft-inspired colors, and interactive web design to express Think’s creative personality.

The Brand Identity · Jul 29, 2021 · Interview

The Brand Identity interviews Seachange co-founder Amanda Gaskin about the studio’s evolution, work-life balance, and approach to growth. She discusses their move from London to Auckland, the challenges of running a small studio, and recent projects including the redesign of the Designers Institute Best Awards Annual and the creation of two custom typefaces. The conversation highlights Seachange’s focus on sustainability, collaboration, and maintaining creative integrity.

The Brand Identity · Aug 27, 2020

The Brand Identity’s August 2020 edition of The Edit highlights five new design projects from around the world, including packaging for jelly cocktails Volume, a rebrand for Kearney Group, a campaign for Silo Theatre, identity and packaging for Swan soda, and a rebrand for Melbourne’s Trumpy Bar & Kitchen. Each project showcases distinct creative approaches, from playful illustration to bold typography and colour.

BP&O · Aug 6, 2020

BP&O features Seachange’s brand identity for Oji Sushi, a New Zealand sushi brand emphasizing sustainability and playfulness. The identity combines illustrated and typographic characters, biodegradable materials, and a vibrant, modern aesthetic inspired by Japanese culture. The project extends across packaging, interiors, signage, and motion graphics, balancing tradition and modernity.

BP&O · Sep 11, 2019

BP&O features Seachange’s rebrand for Auckland-based composting service We Compost. The project introduces a playful identity centered on a custom 'Worms Display' typeface and a restrained green palette to make composting approachable and engaging for all audiences. The design extends across print, packaging, and digital touchpoints, emphasizing accessibility and ecological awareness.

BP&O · Sep 10, 2019

BP&O features Seachange’s bold rebrand for New Zealand waste management company Supertrash. The identity uses fluorescent pink, black, and white, with Druk and Graphik typefaces, and a circular spinning logo symbolizing the brand’s 'Turning trash around' ethos. The design conveys disruption, sustainability, and youthful energy across print, digital, and vehicle applications.