Saffron Brand Consultants is a global branding agency headquartered in London with studios in Madrid, Tokyo, and Vienna. Founded by Wally Olins and Jacob Benbunan, Saffron helps organizations build memorable brands through strategy, design, and experience. The studio partners with leading global companies including Meta, YouTube, Amazon Ads, Repsol, and the Victoria and Albert Museum. Saffron’s multidisciplinary team creates distinctive brand identities and experiences that strengthen business value and customer connection, earning recognition as one of the world’s top independent brand consultancies.
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Creative Boom’s article by Tom May examines the 2025 cyberattack on Marks & Spencer and its implications for brand management. Industry leaders from Lippincott, The Behaviours Agency, Coley Porter Bell, and Saffron Brand Consultants share insights on how transparency, consistent communication, and brand equity help companies survive digital crises. The piece outlines key lessons for legacy brands on resilience and trust-building in the face of cyber threats.