Studio Kiln rebranded esports-rooted agency Fellowkids with a Y2K-inspired identity centered on a 3D character called the Fellowkid. The project blends playful fandom culture with professional credibility, using vibrant colors, custom typography, and a collectible vinyl toy to embody the agency’s ethos. The rebrand positions Fellowkids as a confident, fan-driven creative force across sports and entertainment.
The Brand Identity interviews CoType Foundry’s Mark Bloom and Diana Ovezea about the foundry’s new website and the global expansion of its Aeonik type family. The redesign introduces a streamlined checkout system and expanded language support, while Aeonik now includes Condensed and Extended versions and scripts such as Arabic, Thai, Hebrew, and Hangul. The article explores the collaborative process behind the revamp and the foundry’s ambitions for global typography.