Studio: Paul Belford

Client: RSPCA

Work: Art Direction

Industry: Non-profit

Advertising Campaign For Rspca Free-range Eggs

A series of advertisements created to encourage consumers to buy free-range eggs, focusing on appealing to food enthusiasts rather than traditional charity audiences. The campaign repositions the RSPCA message through a culinary and lifestyle lens to drive greater empathy and engagement.

Tags: Advertising, Consumer, Lifestyle, Message