Creative Boom’s article, written by Abbey Bamford, explores the growing importance of custom typography in brand identity, featuring insights from Studio DRAMA’s business director Frankie Guzi. It highlights how bespoke typefaces have evolved from luxury items to strategic assets, with examples from brands like Heinz, Mozilla, and RSPCA. The piece debunks myths around cost and complexity, positioning custom type as both a creative and financial investment for modern brands.
BP&O’s feature by Emily Gosling reviews JKR’s comprehensive rebrand for the RSPCA, marking the charity’s 200th anniversary. The new identity introduces a custom typeface, vibrant color palette, and modern iconography while retaining the recognizable blue. The project balances heritage with contemporary appeal, aiming to strengthen the charity’s relevance and financial sustainability.
The interview with Studio DRAMA’s co-founders William Richardson and Chris Nott explores their evolution into a brand-first type foundry. They discuss their collaboration with JKR on the RSPCA rebrand, resulting in the custom typeface Wilberforce Sans, and their philosophy of integrating branding strategy with type design. The article highlights their research-driven process, collaborative ethos, and growing recognition in the design industry.
Studio DRAMAJones Knowles Ritchie (JKR)DesignStudioRSPCAVogue Brasilbranding
