Kind
Kind Studio is an independent branding and visual communication studio based in London. Founded by Hugh Frost and Sam Baldwin, the studio works across all areas of graphic design, creating thoughtful, contemporary design solutions for a diverse range of organisations and brands. Their multidisciplinary practice spans brand identity, print, digital, and environmental design, with a focus on clarity, craft, and collaboration. Kind Studio’s portfolio includes work for clients such as The Design Museum, The British Library, and Tate. Their approach blends strategic thinking with refined visual execution to deliver distinctive, enduring brand experiences.
Cases
- Aklimate
- Identity Design For A Climate Solution Company
- Central Saint Martins
- Identity Creation For Undergraduate Open Days
- Centre For Sustainable Fashion
- Research Publication For A Sustainable Fashion Organization
- Collective Act
- Branding For An Immersive Collective Experience
- Corvi-mora
- Brand Refresh And Digital Presence For A Contemporary Art Gallery
- D&ad
- Report Design For A Global Creative Organization
Clients
Tech Stack
Technologies detected on Kind's website.





