Creative Boom’s article by Tom May features Andy Harvey, founder and ECD of Communion, discussing the dangers of 'ultra-processed creativity'—a metaphor for the overuse of AI and mass-production mindsets in creative industries. Harvey argues that the industry must resist the push for speed and quantity, instead prioritizing originality, cultural depth, and meaningful creative value. The piece explores how independent studios like Communion can lead by example through human-centered, thoughtful design practices.
