2 cases across 2 studios
The Brand Identity · May 26, 2026 · Interview
The Brand Identity interviews Debora Saveriano, founder of London-based creative house OUMA, about her philosophy of co-creation and her focus on design for music and fashion. Saveriano discusses her transition from Heima Design to OUMA, her signature 'Sonic Portrait' process, and her approach to building meaningful identities for artists like Nadine El Roubi. The conversation explores how fashion precision and cultural storytelling shape OUMA’s creative direction.
The Brand Identity · Apr 1, 2025
Onmi Design has rebranded the historic Spanish charcuterie brand Purlom, reviving its identity with a concept centered on shared dining experiences. The Murcia-based studio balanced nostalgia and modernity through expressive typography, vibrant packaging, and a unifying theme, ¡A la Mesa!, that celebrates the warmth of family gatherings. The rebrand honors Purlom’s heritage while positioning it for renewed shelf appeal.
Creative Boom · Mar 12, 2025
Drinkall Dean led the design of the Science and Industry Museum’s new Operation Ouch! Brains, Bogies and You exhibition, collaborating with Kit Studio on 2D graphics and DHA on lighting. The immersive, sensory-led show transforms scientific learning into a playful, interactive experience for children and adults alike. The project highlights the power of visual identity, interactivity, and lighting in creating engaging museum environments.
The Brand Identity · Oct 5, 2023
London-based studio Village Green designed a dynamic, shape-shifting identity for LA-based production company Bob Industries. The new brand uses the versatile Baikal typeface and a color palette inspired by Santa Monica to express the diversity and energy of Bob’s creative team. The identity emphasizes motion and adaptability, reflecting the company’s inclusive and unconventional spirit.
The Brand Identity · Mar 2, 2023 · Interview
The Brand Identity interviews Swiss graphic designer Gregory Page about his career, design philosophy, and the creation of his new website. Page discusses his typographic focus, collaborations with developer Carlos Mayo, and projects for clients like Watch.Swiss and Sony Music. He also shares insights on his upcoming type foundry and personal projects, including new typefaces and a potential type zine.
The Brand Identity · Jan 13, 2023 · Interview
The Brand Identity interviews Office of Overview’s Founder and Creative Director James Sedgwick-Taylor about the studio’s new brand and website. The London-based team discusses their decision to challenge traditional agency models, embrace risk, and create culturally engaged, meaningful branding work. The conversation explores their creative philosophy, process, and the importance of bravery and authenticity in design.
The Brand Identity · Sep 16, 2021 · Interview
The Brand Identity interviews Maximilian Mauracher, co-founder of Berlin-based studio NEW STANDARD.S, about how design can contribute to the fight against climate change. He discusses the studio’s sustainable approach, their redesign of the Green Dot symbol to include a QR code for transparency, and the importance of rethinking design processes to minimize environmental impact.
The Brand Identity · Sep 10, 2015 · Interview
The Brand Identity interviews Melbourne-based studio Both, formerly known as Mildred & Duck, about their origins, design philosophy, and collaborative approach. The two-person studio emphasizes attention to detail, client relationships, and flexibility across disciplines. They discuss their inspirations, working environment in the Nicholas Building, and current projects in the architecture and interiors sector.

