First Design Cases

Designers behind the work

Designers and creative leads credited on First projects in press coverage.

News & interviews

• With a rebrand by View Source, First Street now defines America’s climate risk with greater clarity

  The Brand Identity · Jun 18, 2024

  New York-based studio View Source rebranded the First Street Foundation, a tech non-profit that provides climate risk data for U.S. properties. The refreshed identity centers on clarity and accessibility, featuring a custom logo inspired by the organization’s data system, a utilitarian typographic palette, and a color scheme derived from its Risk Factor product. The rebrand uses modular design and 3D illustrations to communicate complex environmental information with authority and calmness.

  View SourceFirst Street Foundationbranding
• The Designers: Fiasco’s Julia Darze on Brazil, selling Brigadeiros, and living creatively in Bristol

  The Brand Identity · Dec 8, 2023 · Interview

  The Brand Identity interviews Julia Darze, Partner and Senior Brand Designer at Fiasco Design, about her creative journey from Brazil to Bristol. She discusses her path into design, her growth within Fiasco, and her passion for meaningful, inclusive branding work. The conversation also touches on supporting junior and women designers and the vibrant creative culture of Bristol.

  Fiasco DesignEat Curiousworld’s first disabled-led youth orchestrabranding
• The Edit: five new projects including ExpressVPN by DesignStudio