New York-based studio View Source rebranded the First Street Foundation, a tech non-profit that provides climate risk data for U.S. properties. The refreshed identity centers on clarity and accessibility, featuring a custom logo inspired by the organization’s data system, a utilitarian typographic palette, and a color scheme derived from its Risk Factor product. The rebrand uses modular design and 3D illustrations to communicate complex environmental information with authority and calmness.
The Brand Identity interviews Julia Darze, Partner and Senior Brand Designer at Fiasco Design, about her creative journey from Brazil to Bristol. She discusses her path into design, her growth within Fiasco, and her passion for meaningful, inclusive branding work. The conversation also touches on supporting junior and women designers and the vibrant creative culture of Bristol.
Fiasco DesignEat Curiousworld’s first disabled-led youth orchestrabranding
The Brand Identity’s 'The Edit' highlights five new branding projects from around the world, including ExpressVPN’s energetic rebrand by DesignStudio, DNCO’s placemaking identity for Brent Cross Town, Landscape’s relaxed North Park identity, Nice Guy’s playful branding for LANGOS BAR, and Unifikat Design Studio’s elegant packaging for Love First. Each project showcases distinct creative strategies and visual languages across industries from tech to food and beauty.
