Earthling

Earthling Studio is a London-based branding studio that builds "super-powered brands" for food, drink and consumer businesses. Working from Whitechapel, it develops brand positioning, identity and packaging with a deliberately loud, appetite-led visual voice. Its client list is built around independent challenger brands — SURREAL, HALFDAY, JAFFA, MOJU, JUBEL, NICE Wine, Crunchits, Cuddle Sleep Health, BrewDog Wingman and Top of the Mornin' Coffee among them.

https://studioearthling.com/

London, United Kingdom

10 Cases

Known for:earthling studiorebrandpackaging designtypographybold color palettesbrand identity

eemailweareearthlingstudioinearthlingstudio

Cases

Brewdog
Mascot-led Sub-brand Identity For Brewdog Wingman
Brewery, Illustration, Mascot, Motion, Packaging

Brewdog - Earthling design work cover image

Crunchits
Brand Identity Redesign For Crunchits Snack Brand
Illustration, Motion, Packaging, Typography

Crunchits - Earthling design work cover image

Cuddle Sleep Health
Brand Identity For A Premium Sleep Supplement
Illustration, Packaging, Photography, Typography

Cuddle Sleep Health - Earthling design work cover image

Halfday
Brand Identity And Packaging For A Premium Prebiotic Iced Tea
Development, Direction, Guidelines

Halfday - Earthling design work cover image

Jaffa
Brand Identity And Packaging Redesign For Jaffa Citrus Brand
Illustration, Motion, Packaging, Typography

Key people

Designers and creative leads attributed to Earthling in press coverage.

Tom Bruce2

News & interviews

Clients

Top of the Mornin’ Coffee

Tech Stack

Technologies detected on Earthling's website.

WordPressplatform

Jubel
Brand World And Packaging Redesign For Jubel Beer
Direction, Packaging, Typography

Jubel - Earthling design work cover image

Creative Boom · Mar 6, 2025

Earthling Studio has rebranded prebiotic iced tea brand HALFDAY with a bold, nostalgic identity inspired by the 1990s. The new look blends playful illustration, vibrant colour, and retro typography to convey carefree escapism while maintaining clarity around the drink’s health benefits. Collaborations with lettering artist Rob Clarke and illustrator Ana Moreno helped bring the 'Make a Break for It' concept to life across packaging and brand communications.

Earthling StudioHALFDAYbranding

"Earthling Studio Launches Innovative Cuddle Sleep Health Brand"

Creative Boom · Dec 17, 2024

Earthling Studio created the brand positioning and identity for Cuddle Sleep Health, a new sleep supplement brand founded by Hugh Thomas and Poppy Jamie with scientific input from Dr Russell Foster. The identity features rhythmic patterns, a bold blue palette, and a custom wordmark developed with typographer Rob Clarke. The project aims to bring credibility and emotional impact to the sleep health category through a science-led, lifestyle-oriented approach.

Earthling StudioCuddle Sleep Healthbranding

New Logo & Branding for Jaffa by Earthling

BP&O · Oct 22, 2024

BP&O features Earthling Studio’s rebrand of Jaffa Fruit, the UK’s leading citrus brand. The new identity emphasizes playfulness and freshness through vibrant colors, the expressive Chowee typeface, and whimsical illustrations by Spencer Gabor. The project spans packaging, logo, web, and tone of voice, uniting the brand under the tagline 'Naturally joyful fruit'.

Earthling StudioJaffa FruitCitrus Marketing Board of Israelbranding

New Branding for Top of the Mornin’ Coffee by Earthling

BP&O · May 25, 2023

BP&O features Earthling Studio’s rebrand of YouTuber Jacksepticeye’s coffee company, Top of the Mornin’ Coffee. The new identity embraces 'absurd positivity' through bold colors, cartoonish 3D lettering, and a cheerful sun mascot named Sonny. The design replaces minimalist coffee aesthetics with a vibrant, character-driven world that reflects the founder’s playful personality.

Earthling StudioTop of the Mornin’ Coffeebranding